From The Sip Trunking Experts

TMCNet: Now a Top Mobile Site Destination for Latino Shoppers

[February 14, 2013] Now a Top Mobile Site Destination for Latino Shoppers

Los Angeles, CA, February 13, 2013, Feb 14, 2013 ( via COMTEX) -- EC Hispanic Media reaches a significant milestone and announces that more Latinos are accessing its flagship online property via mobile devices than desktops. While overall traffic to the website has increased yearly, a significant amount of the growth has been driven by consumers on mobile platforms. The mobile website commands an impressive 60% of its overall online traffic from mobile devices. is on track to reach 8 million mobile page views of an overall 12.5 million page views by the end of February 2013. In addition, when accessing from a mobile device Hispanic consumers spend nearly 10 minutes on the site and average 11 pages per visit.

As one of the top online destinations for US Hispanics, el's new mobile site offers an enhanced and streamlined user experience. The front page interface gives consumers quick access to more than 220,000 ads and dozens of categories for products and services that Hispanics are looking for every day such as cars, rentals, real estate, jobs, dentists, lawyers, technical colleges and more. Consumers can perform searches directly from any mobile device and receive results from their local market to ensure maximum relevancy. Users are also able to contact advertisers directly utilizing the easy to use mobile interface.

"This milestone is important not only because Hispanics are adopting smart phones at incredibly high rates vs. the general market, but also because we know that there is a growing segment of tech savvy Hispanic consumers who are skipping internet access from home and office and are relying on the smart devices for their online access almost exclusively", said Martha de la Torre, CEO and co-Founder of EC Hispanic Media. "These traffic numbers demonstrate that our company is strategically positioned to grow with such market trends, provide Hispanic consumers with the information they are looking for in the way they prefer to consume it and deliver relevant audiences to our advertisers." The mobile version of is a platform that supports the needs of Spanish speaking consumers not only in the US but throughout the world with over 270 cities to choose from. "In the next 12 to 24 months, we will be adding functions in this platform that will make the user experience even more seamless" said Ms. De la Torre.

Special non-intrusive banners also form part of our mobile site, giving advertisers a presence beyond our classified listings. "The combination of this enhanced mobile site and the increasing audience it commands offer great opportunities for local and national advertisers. There is great value here for advertisers of all sizes", mentioned Hugo Hernandez, Director of Marketing, Events and National Sales at EC Hispanic Media. As part of its re-launch, EC Hispanic Media is offering special advertising packages which will be announced via trade publications e-mails on Monday February 25.

About EC Hispanic Media EC Hispanic Media is a Los Angeles based company with headquarters in Norwalk, California. Through its flagship print product, El Clasificado, EC Hispanic media reaches 1.5 million Hispanics on a weekly basis. Its footprint extends from the Central Valley of California to San Diego with a distribution of 500,000. In the last year, the distribution has grown at a neck breaking pace, and has recently expanded into the Fresno and the Bakersfield markets. EC Hispanic media also owns which generates over 12.5 million page views and is ranked by Quantcast among the top 8,000 US websites. EC Hispanic Media's events division produces "Quinceañera Expo" which attracts 10,000 attendees annually, and the "Su Socio de Negocios" small business workshop series. EC Hispanic Media also reaches the bilingual Hispanic via its online property and its "Día de los Muertos" event in November. Most recently, EC Hispanic Media launched the monthly publication El Punto in the Los Angeles market to fill the void in local news and information left behind by other shrinking publications.

Read the full story at

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.