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Covario Presents "Sigma" Awards to Six Digital Marketing Leaders at Seventh Annual INFLECTIONPoint Client Conference
SAN DIEGO, CA, Feb 14, 2013 (MARKETWIRE via COMTEX) --
Covario, Inc., the leading independent search marketing agency,
presented its highest client honors -- the Sigma Awards -- to six
companies last week during the firm's seventh annual INFLECTIONPoint
customer conference in Palm Springs, Calif.
The Sigma Awards are bestowed annually to top global marketers and
national online retailers who demonstrate thought-leadership and
success not only in search engine marketing and SEO (search engine
optimization), but also in their overall approach to content
marketing, media-mix strategies and digital advertising.
Covario's latest Sigma recipients include Celebrity Cruises, Epicor,
IBM, Guthy-Renker and, for the first time, a joint award to Intel and
Lenovo.
Celebrity Cruises won its first Sigma Award for making the most
progress among Covario's clients in integrating effective SEO
strategies across the organization, which have been embraced
internally by key customer touch-points in sales, marketing, and
public relations. One major result was a well-integrated content
marketing program that led to a 65 percent increase in first-page
rankings for the targeted keywords within the first few months of the
program.
Epicor Software Corporation, a global marketer of enterprise resource
planning (ERP) software in more than 150 countries in over 30
different languages, was recognized with a Sigma Award for its
innovative approach to paid search and landing page creation, which
drove triple-digit increases in conversion rates and in ROAS (return
on ad spend).
IBM won a Sigma for its dynamic use of market research and its
ground-breaking work with Covario on a proprietary keyword database
system. This eventually led to the creation of a new software
automation tool available from Covario and its Rio SEO software
division. IBM continues to stand out for its intelligent use of
analytics to make data-driven decisions about online media-mix and
marketing strategies.
Guthy-Renker was spotlighted for its effective integration of paid
and organic search strategies. This was magnified by a large
transition and a successful onboard process when the online
marketer/retailer transitioned its search business to Covario at the
beginning of 2012.
In a first since the creation of the Sigma Awards seven years ago,
two Covario clients -- Intel and Lenovo -- received a joint Sigma for
their creative co-marketing of the sleek, new Lenovo Ultrabook
personal computer through an effective landing Web page pilot program
that drove revenue and conversion rates up more than 50 percent in
both the U.S. and the U.K.
"The principle that guides our unique approach to the Sigma Awards is
that search marketing cannot be conducted in a vacuum if the goal is
always to operate at maximum efficiency and generate the greatest
return for our clients," said Jeff Johnson, managing director and
senior vice president of Covario. "Each of these marketing leaders
did something out-of-the-box, which was also highly effective
relative to their campaign objectives and metrics. We're proud to
partner and play a role in the success of these marketing
innovators."
About Covario
Covario is the world's leading independent search
marketing agency. The firm was selected by OMMA as both the 2012 and
2011 Search Agency of the Year. Covario is also the parent company of
Rio SEO, the leading software provider of SEO, social media, and
content marketing automation tools. Headquartered in San Diego,
Covario has about 250 team members worldwide who are also
concentrated in Beijing, Chicago, London, New York, Phoenix, San
Francisco, Sao Paulo, Seattle, Singapore, Tokyo, and Toronto. The
agency's growing customer base includes world leaders in technology,
consumer electronics, retail, ecommerce, financial services, media,
entertainment, publishing, and consumer packaged goods. More
information is available at http://www.covario.com.
Contact:
Rick Clancy
Sr. Director, Public Relations
O: 858-397-1532
M: 858-527-9199
rclancy@covario.com
SOURCE: Covario, Inc.
mailto:rclancy@covario.com
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