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TMCNet:  POSSIBLE and Fox Digital Entertainment Debut DIE HARD Mobile Game for iOS, Android and Kindle Fire Platforms

[February 14, 2013]

POSSIBLE and Fox Digital Entertainment Debut DIE HARD Mobile Game for iOS, Android and Kindle Fire Platforms

LOS ANGELES --(Business Wire)--

POSSIBLE, a WPP Digital company, and Fox Digital Entertainment announced today the debut of DIE HARD, a new mobile game for the iOS and Android (News - Alert) platforms, including Amazon's Kindle. Based upon Twentieth Century Fox's upcoming feature film, A GOOD DAY TO DIE HARD, starring Bruce Willis and Jai Courtney, the game combines the best of the "endless runner" and "first-person shooter" genres into a thrilling, new format - the "endless shooter." The app retails for $0.99 on iOS and Amazon and is free on Android.

To create the app, Fox Digital Entertainment turned to POSSIBLE's Goroid, the app developer behind the successful TheEndApp, an endless runner that has hit the top 10 games list on both iOS and Android. With DIE HARD, the mission was to develop an app with the gameplay and attitude to match the groundbreaking nature of the DIE HARD franchise, its longtime hero John McClane and new protagonist Jack McClane. In a twist on the endless runner genre, where the player runs from danger, DIE HARD equips the player to face the action head on, running towards foes and confronting them from a first-person perspective.

"The DIE HARD franchise is one of the most recognizable entertainment properties in the world and we are honored to bring the latest installment to life in the form of the new DIE HARD app," said Andrew Solmssen, managing director, Los Angeles at POSSIBLE. "Our number one mandate in developing the app was to create an awesome standalone gaming experience."

Designed to thrill DIE HARD fans and gamers alike, the DIE HARD app incorporates characters, locations and weapons from A GOOD DAY TO DIE HARD. Fox Digital Entertainmnt and POSSIBLE will support the game on an ongoing basis, providing updates, new missions and new in-game extras to keep fans coming back.


"We are pleased to partner with POSSIBLE to create the DIE HARD game," said Rick Phillips, Senior Vice President of Mobile at Fox Digital Entertainment. "Our goal is to create an innovative, stand-alone gaming experience that delivers the same visceral thrills as the film - and the DIE HARD game fulfills that promise."

About Fox Digital Entertainment

Fox Digital Entertainment (FDE) is the Twentieth Century Fox division dedicated to fostering new and innovative mobile content and apps in emerging distribution channels. FDE develops and produces original videos, apps, and games based on new concepts and extensions of existing Fox brands. The group has produced a number of award-winning products, among them GLEE™ KARAOKE, ANGRY BIRDS™ RIO, ICE AGE VILLAGE, THE SIMPSONS™ TAPPED OUT and many others.

About POSSIBLE

POSSIBLE is a global agency that creates award-winning, digital experiences for the world's top brands. With a worldwide team composed of the industry's most talented and insightful strategists, creatives, technologists, inventors and dreamers, the firm combines global capability with refined, local expertise across five continents, including a leading position in the fast growing Brazil, Russia, India and China markets. POSSIBLE's work spans the universe of high impact digital experiences with an emphasis on driving measureable business results for the world's most dynamic brands.

POSSIBLE has 32 offices around the globe including New York, London, Shanghai, New Delhi, Los Angeles, Seattle, Singapore, São Paulo and Cincinnati. Part of WPP Digital, the firm's clients include AT&T, Barclays, BP, Canon (News - Alert), Comcast, The Bill & Melinda Gates Foundation, Procter & Gamble, Nokia, Microsoft, Mazda and Starwood Hotels and Resorts Worldwide. For more information, please visit www.possible.com.


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