From The Sip Trunking Experts

TMCNet:  Apple Officially Loses iPhone Trademark in Brazil

[February 14, 2013]

Apple Officially Loses iPhone Trademark in Brazil

(Benzinga Lightning Feed Via Acquire Media NewsEdge) Apple's (NASDAQ: AAPL) global expansion has hit the ultimate snag: the company can no longer use the iPhone name without the risk of being sued.

Brazil's trademark regulator, which was expected to announce that another firm owned the iPhone name, has now made its ruling. According to CNN, Gradiente Eletronica SA -- a Brazil-based consumer electronics manufacturer -- has been granted ownership of the popular trademark.

Unlike Apple's last trademark battle (which involved an iPad dispute in China and cost the firm $60 million), Gradiente Eletronica registered the "iphone" name (without capitalization of the "P") seven years before Apple's first smartphone was released. Now that the Brazilian company has been granted ownership of the trademark, Apple must stop using it or risk being sued.

Gradiente Eletronica will hold exclusive rights to the trademark through 2018, providing the company with a five-year lead to build up its own "iphone" brand. Apple's only recourse is to file an appeal.

Globally, Apple has spent billions crafting a very specific image of the iPhone. By allowing another company to sell a device with that name, Brazilian regulators could cause a number of problems for Apple.

Gradiente Eletronica may be innocent in its attempt to sell an "iphone." After all, the company registered the trademark 13 years ago. Apple may wonder why the firm waited so long to launch its first device (Gradiente Eletronica claims a multi-year restructuring forced the company to delay the product), which was released last year. Regardless, now that Gradiente Eletronica officially owns the name, it can choose to do whatever it wants.

Apple would be wise to remember this when it goes back into court. The company is very fond of how the legal system allows it to stock up on patents and use them against its competitors with or without building a single product. However, when similar rules work against its trademark plans, Apple lawyers are not nearly as happy.

Like it or not, Apple will probably have to settle with Gradiente Eletronica if it wants to legally use the "iphone" (or "iPhone") name in Brazil. Knowing how important that name is to Apple's global expansion, Gradiente Eletronica can probably get away with charging any price it desires.

Follow me @LouisBedigianBZ (c) 2013 Benzinga does not provide investment advice. All rights reserved.

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.