INGATE

From The Sip Trunking Experts

TMCNet:  On-the-move TV viewing figures remain low

[February 19, 2013]

On-the-move TV viewing figures remain low

(Guardian Web Via Acquire Media NewsEdge) The future of media may be mobile but on-the-move television is still in its infancy accounting for three minutes of viewing a day, according to industry figures.

The average UK viewer watched four hours and four minutes of TV a day in 2012, the third consecutive year it topped the four-hour mark.

The proportion of television watched live continues to fall, reflecting the growth in popularity of digital television recorders such as Sky+, Freeview+ and Tivo on Virgin Media.

Mobile devices such as smartphones, tablets and laptops accounted for three minutes of TV a day – 1.2% of the total – equating to about 90 minutes a month, according to the figures collated by industry marketing body, Thinkbox.

The Thinkbox managing director, Lindsey Clay, said viewing via personal devices was "in comparison relatively small but it is growing rapidly and helping TV as a whole to expand".

However, with on-demand TV services such as the BBC's iPlayer, the ITV Player and Channel 4's 4OD increasingly available on digital TVs, she said further growth in on-demand viewing was likely to boost audience numbers in the home.


"What we have found is with on-demand viewing people gravitate to the best screen available," she said.

"The more on-demand services become available on the TV set, the more it will be watched there. Why wouldn't you want to watch it at home on the biggest screen with the best sound " Mobile viewing will also increase, said Clay, with the ability offered by devices such as the iPlayer to download shows at home and watch them on the move.

The figures are the first to estimate viewing on personal devices, using data provided to Thinkbox – the marketing body for commercial TV in the UK, whose shareholders include ITV, Channel 4 and Sky – provided by the broadcasters.

The 90 minutes of mobile viewing a month, in the year when digital TV switchover was completed in the UK, was mostly on-demand but included some live streaming.

Total TV viewing in the home, of four hours and one minute, was one minute down on the record high of 2011 but 27 minutes up on a decade ago.

Of home viewing, 89.9% was watched live as it was broadcast, down from 90.3% in 2011. The figure was lower in the 51% of UK homes with a digital television recorder, where only 84.4% of TV was watched live.

Some 81% of all timeshifted viewing is watched within seven days of recording, and 47% within 24 hours.

Thinkbox said the viewing figures from industry body Barb suggested the growth in the amount of TV that is recorded and watched later is slowing.

It expects the average level of recorded TV viewing to settle down around the 15% mark. But it said on-demand TV would grow as a proportion of the timeshifted total.

Thinkbox said the Barb figures did not suggest that the BBC's coverage of the London 2012 Olympics adversely affected commercial TV viewing, with the average person watching two hours and 35 minutes of commercial TV a day in 2012, a minute less than in 2011.

The average TV viewer watched 47 adverts a day in 2012, eyeballing a collective 2.7bn ads a day.

Thinkbox's full figures on TV viewing will be published in its annual report at the beginning of March.

• To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".

• To get the latest media news to your desktop or mobile, follow MediaGuardian onTwitterandFacebook.

(c) 2013 Guardian Newspapers Limited.

[ Back To SIP Trunking Home's Homepage ]

Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner


Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.