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TMCNet:  Experian Marketing Services shows new business growth for email services

[February 20, 2013]

Experian Marketing Services shows new business growth for email services

NEW YORK, Feb. 20, 2013 /PRNewswire via COMTEX/ -- Experian Marketing Services announced several new clients for its email marketing services, CheetahMail®, as new email business grew 158 percent for fourth quarter 2012 calendar year compared with the same time period in 2011. Email marketing continues to be a driving force in today's cross-channel integration, and these new clients are able to implement the latest services from Experian Marketing Services to better connect and engage with their customers.


"The Experian Marketing Services stable of services helps bring brands and customers closer together, enabling us to help clients capitalize on CheetahMail's offerings to improve their email campaigns, as well as drive more integrated cross-channel marketing programs," said Peter DeNunzio, general manager of Experian Marketing Services' CheetahMail. "Our technology, innovation and vision for the future of digital marketing further enable us in helping marketers connect with their customers in a dynamic, complex world through actionable consumer insights and integrated marketing." Feedback from new CheetahMail clients includes:"We are very pleased we made the switch to CheetahMail. Our deliverability has significantly improved, allowing us to reach more of our customers and achieve greater campaign performance from our emails."- Ben Rotnicki, director of online marketing at Men's Wearhouse "CheetahMail was able to support our aggressive holiday growth plan that included heavy creative design and campaign production requirements. Additionally, as we venture into an SMS program, CheetahMail's integrated email and mobile marketing capabilities provided us with technology that can support us as we expand further into mobile."- Kim Lewis, charming charlie CRM director "We chose CheetahMail because of their ability to get our email program up and running quickly. We were impressed by the broad range of services available to help our marketing programs grow, such as mobile. We've been very happy with our decision and we look forward to utilizing more of Experian Marketing Services' capabilities as we look to expand and optimize our programs."- Rachel Stephens, manager of customer relationship marketing for TJX Over the past year Experian Marketing Services have made several announcements to expand its offerings and further its commitment to helping clients grow their businesses. Some of these announcements include: -- Acquisition of Conversen, a revolutionary technology platform that powers more robust campaign management -- Appointment of Peter DeNunzio as CheetahMail General Manager -- Providing Pinterest Functionality to Help Retailers Go Viral With Expanded Facebook Advertising Integration -- Experian Marketing Services Finds Email Volume Increased 10 Percent in Q2 2012 Make sure to read about the latest consumer trends in our 2013 Digital Marketer Report.

About Experian Marketing ServicesExperian Marketing Services is a global provider of integrated consumer insight, targeting and interactive marketing. We help brands from around the world intelligently interact with today's dynamic, empowered and hyper-connected consumers. By coordinating seamless interactions across all marketing channels, we enable marketers to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. We call it Marketing Forward SM. For more information, please visit http://www.experian.com/marketingservices.

For more information about CheetahMail, please visit http://www.experian.com/cheetahmail About ExperianExperian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contact:Matt TathamExperian Marketing Services Public Relations1 212 380 2939matt.tatham@experian.com SOURCE Experian Marketing Services http://rt.prnewswire.com/rt.gif NewsItemId=LA63415&Transmission_Id=201302201404PR_NEWS_USPR_____LA63415&DateId=20130220

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