[February 22, 2013]

ExactTarget to Showcase Expanded Mobile Marketing Suite at MobileFocus Global in Barcelona

Global cross-channel digital marketing provider ExactTarget (NYSE:ET) announced today it will join the world's leading mobile technology providers Sunday in Barcelona for MobileFocus Global to showcase its expanded mobile marketing suite.

Held on the eve of the world's premier mobile technology event Mobile World Congress®, MobileFocus Global is an international media event that showcases the latest innovations in smartphones, tablets, apps and more, providing ExactTarget a global forum to share its latest innovations and insights on mobile marketing.

"ExactTarget is transforming mobile marketing with a powerful suite of applications to help brands deliver more relevant, and engaging mobile experiences across SMS, Push, email and the Web," said R.J. Talyor, ExactTarget's vice president of mobile products. "The proliferation of mobile around the world is accelerating the need for brands to create a consistent, data-driven digital experience across the channels consumers use most."

Designed to help marketers easily adopt or integrate mobile into a broader digital strategy, ExactTarget's suite of cloud-based mobile products power marketing messages and real-time alerts across SMS, app-based push notifications, email nd Websites. ExactTarget's mobile products are available as standalone applications or fully integrated with campaigns across email, social and the Web via ExactTarget's cross-channel digital marketing solution, the Interactive Marketing Hub.

ExactTarget's digital marketing platform has emerged as one of the world's largest, Talyor said, powering messages across email, mobile, social media, Web and marketing automation for thousands of clients around the world.

"Mobile's momentum continues to accelerate in 2013 - more than 1 million apps available, more than 150 million tablets sold, and more than 1 billion smartphones in consumers' pockets globally," according to Forrester Research's (News - Alert) February 2013 report entitled, 2013 Mobile Trends For Marketers: Multiyear Strategies And Larger Investments Define This Year. "We believe mobile will be more disruptive than the PC Web was a decade ago."

The news of ExactTarget's participation in MobileFocus Global follows the launch of ExactTarget's latest mobile innovation MobilePush. The enterprise application enables marketers to power push notifications from applications on smartphones and tablets and seamlessly integrate the message with campaigns across email, mobile, social and the Web.

For more information about ExactTarget's suite of mobile products, visit www.ExactTarget.com/goeverywhere.

About ExactTarget

ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol "ET." For more information, visit www.ExactTarget.com.

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