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Startup America and Startup Weekend to Host NEXT at SXSW Interactive
WASHINGTON, DC, Feb 26, 2013 (MARKETWIRE via COMTEX) --
Ten startups attending the 2013 SXSW Interactive Festival will have
the chance to hone their customer engagement skills by participating
in a 4-day version of Startup Weekend's NEXT Customer Discovery
program. NEXT: Customer Discovery is a comprehensive curriculum
rooted in Steve Blank's Customer Development methodology, built
around in-person interactional with potential customers. The
abbreviated SXSWi version will take place in the Startup America LIVE
studio in Startup Village, and will feature a number of industry
veterans who will mentor the participants during the four-day
program.
"In just the few short months since its launch, NEXT has enabled
hundreds of startups across the country to refine their customer
development process, a critical component for any young company
trying to reach their goals," stated Scott Case, CEO of Startup
America. "We're excited to partner with Startup Weekend and Steve
Blank to introduce this curriculum at one of the leading startup
events in the country: SXSW Interactive."
Participating startups will receive hands-on feedback throughout the
four-day period, including morning program sessions and one-on-one
mentoring. In addition, the teams will then spend their days engaging
potential customers, honing their business model, participating in
office hours and receiving invaluable feedback from investors, media,
and large corporations.
"This is a fantastic opportunity for startups attending SXSW to learn
from the man who literally wrote the books on Customer Development,"
said Marc Nager, founder of Startup Weekend. "We've put together an
incredible schedule for the startups and can't wait to see what they
can accomplish in four short days in Austin."
Startups interested in participating in NEXT at SXSWi should visit
www.swnext.co/sxsw/. The application deadline is Friday, March 1st.
For a full schedule of events taking place at Startup America LIVE,
please visit www.s.co/sxsw/program.
About the Startup America Partnership
The Startup America
Partnership is a growing national movement of thousands of founders,
experts and resources providing startups access to the corporations,
investors, and services they need to grow and succeed. Launched at
the White House in early 2011, the Partnership brings together
startups and local champions from around the country focused on
creating successful networks for young, high-growth companies to
thrive. AOL co-founder Steve Case chairs the Partnership and the
Kauffman and Case Foundations are its founding partners. American
Airlines, American Express OPEN, Dell Inc., Intuit Inc., Microsoft
and NYSE Euronext are corporate sponsors. The Partnership will
identify, measure and report on the effectiveness of cross-sector
collaboration in support of entrepreneurial ventures and its effect
on job creation and growth. For more information on the Partnership,
visit www.s.co and follow us at www.twitter.com/startupamerica and
www.facebook.com/startupamerica
About Startup Weekend
Startup Weekend(TM) is a non-profit
organization that supports the development and expansion of
entrepreneurship through events worldwide that educate aspiring
entrepreneurs by immersing them in the process of moving an idea to
market. Startup Weekend has built a network of more than 100,000
alumni, thousands of volunteer organizers and 100 trained
facilitators spread across more than 400 cities in more than 100
countries. Kauffman Foundation, Gates Foundation, Google For
Entrepreneurs, AWS, .Co and Microsoft are sponsors. For more
information, visit www.startupweekend.org
Media Contacts:
Chris Roche
Startup America Partnership
202-445-8717
Email Contact
Joey Pomerenke
Startup Weekend
515-231-1503
Email Contact
SOURCE: Startup America Partnership
http://www2.marketwire.com/mw/emailprcntct id=EE9E37B85E829746
http://www2.marketwire.com/mw/emailprcntct id=4C7D9FA2BF957605
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