From The Sip Trunking Experts

TMCNet:  Sales Operations Instant Lead Routing Technology Shows Advances with SmartForms

[February 26, 2013]

Sales Operations Instant Lead Routing Technology Shows Advances with SmartForms

Austin, TX, Feb 26, 2013 ( via COMTEX) -- ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains according to case studies. Getting inbound leads qualified and routed to the correct sales person can be a time consuming and productivity-reducing exercise - and slow response can contribute to lost opportunities. Customers using ReachForce SmartForms are shaving significant time and in many cases automatically delivering precision-routed leads with no friction and with significant additional information to qualify the sales prospect.

With SmartForms, a simple web form with basic questions is transformed into an information rich event that adds in zip code, mailing address, headquarters location, industry segment, revenues, phone number and more.

Working in concert with marketing automation systems like Marketo, Eloqua, Pardot, Hubspot, Silverpop and Act-On and CRMs like Salesforce and Microsoft Dynamics, no matter how teams route their sales leads, the SmartForms data is automatically added to marketing and sales databases, triggers routing workflows and speeds leads to the correct person, eliminating time consuming and potentially delay-inducing handling steps.

"SmartForms is designed to optimize results for each customer - it works with any marketing automation system and any CRM - and the data enrichment ties into how each sales or marketing operations team works. If leads route both by industry segment and revenues or by location and number of employees, SmartForms automatically adds in this data to let sales operations deliver that lead to the right sales person within seconds of submission. This jump in speed helps SmartForms customers open more new orders," said Mary Firme, Chief Lead Accelerator for ReachForce.

In her recent post, Buyer Behavior Helps B2B Marketers Guide The Buyer's Journey, Forrester Analyst Lori Wizdo, notes that buyers may be up to 90 percent of the way through their product journey before raising a hand to sales. "For many product categories, buyers now put off talking with salespeople until they are ready for price quotes," Wizdo writes. With this in mind, speed in replying to sales leads is more critical than ever since buying committees and short lists of vendors may have already been formed.

"If a lead gets stuck in a qualification stage and no resources are available to research and add the missing routing info for a few days - how much business is being lost SmartForms automated enrichment eliminates much of this friction and delay," Firme explained.

SmartForms is the solution of choice for a growing number of sales operations and marketing operations leaders. ReachForce case studies show that one customer was able to speed prospect profile completion from 20 days to 1 day using SmartForms. This speed to lead handling may partly explain the persistent 40% increase in sales pipeline at this company.

About ReachForce ReachForce delivers cloud-based software and lead management services specifically designed for B2B marketers to accelerate conversions from their inbound, outbound, and database marketing initiatives. ReachForce fuels lead generation for over 400 leading companies such as, Citrix Online, Eloqua, GXS, Marketo, TripAdvisor, and Trend Micro. Businesses use ReachForce to optimize their routing, nurturing, scoring, segmentation and marketing automation initiatives to accelerate revenue. For more information on ReachForce, visit our web site at or follow us on Twitter @reachforce.

Read the full story at

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.