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TMCNet:  Email Marketing Solutions Provider SendNow Now Uses Amazon SES Technology; Reports Higher ROI for Clients

[February 26, 2013]

Email Marketing Solutions Provider SendNow Now Uses Amazon SES Technology; Reports Higher ROI for Clients

Melbourne, Australia, Feb 26, 2013 ( via COMTEX) -- In an Australian-first, SendNow, the in-house and specialist email marketing service managed by up and coming Australia-based digital solutions provider, The Digital Group (TDG), has deployed its bulk-email sending engine within Amazon's SES platform.

Since 2006, Amazon Web Services (AWS) has been providing reliable, scalable and low-cost infrastructure cloud platforms that power businesses in 190 countries across the globe. AWS has a global presence, operating in nine regions around the world including Australia.

"The benefits of having deployed the Amazon SES environment are immediately visible," TDG Managing Director Ashley Farrugia said. "We're already seeing higher delivery rates across SendNow and the speed of spending e-mails is just unbelievable. Clients are seeing increased delivery rates of between 10 to 30 percent. The impact on the ROI of these email campaigns from such higher open rates is very obvious to our clients." Farrugia furthered, "SendNow is an industry veteran. We've been doing this for 14 years now and in all those years, our sole objective has been to develop, redefine and maximize the impact and success of e-mail marketing." "While SendNow offers all the regular features expected from an ESP, we are finding that clients are not only enjoying the benefits of higher delivery rates, but also the fact that we offer local support," he added.

Melbourne-headquartered The Digital Group (TDG) offers a unique "one-stop" online facilitation business. It helps businesses and organizations in all aspects of their online business and growth strategy.

TDG's expertise in the online area stems partially from its own experiences in launching, growing and operating the following websites: DealMonkey - Australia's largest aggregation site of daily deals DealFREE - Australia's only daily deal site requiring no upfront financial commitment PETBox - Australia's only vertical aggregating product specials in the pet vertical All the Catalogues - An aggregation site of all retail-based catalogues published in Australia Doggish - Australia's number one ranked classified site for the sale/purchase of dogs Horsez - A leading Australian site for the sale/purchase of horses "For every problem a client may encounter, or every strategy they may wish to pursue, we have a bank of knowledge and expertise compiled from the hardest teacher of all--first-hand experience," Farrugia said.

The digital solutions firm sets itself further apart in the Australian digital space by also offering cloud hosting solutions via Everest Hosting. It also has one of the largest digital marketing teams in Australia. The group manages nearly two million non-incentivized email addresses and offers some powerful solutions across EDMs, co-registrations, lead generation, member acquisition, post-sale web traffic, SEO and SEA.

For more information about TDG, visit To get started on SendNow, log on to Read the full story at

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