INGATE

From The Sip Trunking Experts

TMCNet:  Edge Legal Marketing Adds Lead Generation Strategy Expert Josie Johnson to Account Leadership Team

[February 27, 2013]

Edge Legal Marketing Adds Lead Generation Strategy Expert Josie Johnson to Account Leadership Team

(Marketwire Via Acquire Media NewsEdge) MINNEAPOLIS, MN -- (Marketwire) -- 02/27/13 -- Edge Legal Marketing (http://www.edgelegalmarketing.com), a marketing and public relations firm serving the needs of companies targeting the legal market, today announced that Josie Johnson has joined the company as senior account manager and marketing programs consultant. A marketing communications professional with over a decade of experience in the legal and technology sectors, Johnson will deliver valuable marketing leadership to Edge Legal Marketing's legal vendor clients through inventive strategies and programs focused on lead generation and nurturing, thought leadership positioning, and brand awareness.


"At Edge, we have established a proven legal marketing and public relations services model that gives clients the targeted and customized reach they need to attract their main audience," said Amy Juers, founder and CEO of Edge Legal Marketing. "As a highly accomplished marketing communications professional, Josie brings a wealth of expertise in the legal industry that will further enhance our suite of services. With her quantitative and strategic approach to building high-performing lead generation and thought leadership programs, she will be a valuable addition to our growing team." Johnson gained much of her experience in the legal technology industry at Datacert, where she managed the marketing communications function and planned and executed strategies to build the company's brand, establish thought leadership, and generate and nurture quality leads for sales. Johnson is an expert in inbound and outbound lead generation strategy, and she specializes in conceptualizing and executing creative campaigns that set companies apart. She has extensive experience in establishing and managing media and association sponsorships, producing executive conferences and managing tradeshow participation, and she is adept at budget allocation and evaluating ROI for marketing communications programs. Johnson brings broad experience to Edge, and in addition to these specialties, she has established and executed strategies for public relations, social media marketing, corporate rebranding, product launches, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and client loyalty programs.

"Edge is a company that I have long known to produce great results while being very well respected within the legal technology industry," said Johnson. "I am pleased to be joining a team of such talented and experienced marketing professionals and look forward to contributing to the ongoing success of Edge's growing list of clients." Johnson, who is based in Houston, earned a bachelor's degree in political science from the University of Houston.

About Edge Legal MarketingEdge Legal Marketing (http://www.edgelegalmarketing.com) delivers marketing and public relations expertise to service, software, and hardware providers targeting the legal market. The company helps B2B businesses market and sell their products and services to corporate legal departments, law firms, federal and state courts, and legal associations. Edge Legal Marketing services include strategic planning, marketing, and e-marketing action plans, as well as alliance building, website development, market research, public relations, and advertising (concept and media plans).

Erin Jones Edge Legal Marketing 704.664.2170 Email Contact Source: Edge Legal Marketing

[ Back To SIP Trunking Home's Homepage ]

Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner


Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.