INGATE

From The Sip Trunking Experts

TMCNet:  Go Daddy to focus more on mobile and international markets

[February 27, 2013]

Go Daddy to focus more on mobile and international markets

Feb 27, 2013 (Los Angeles Times - McClatchy-Tribune Information Services via COMTEX) -- Go Daddy, the Arizona domain registrar known for its raunchy Super Bowl commercials, has begun shifting its focus toward growth in mobile and international markets.


CEO Blake Irving said mobile has become as important to its growth as the registration of new domain names.

"I would not be surprised if you saw 50% of Internet traffic coming from mobile devices five years from now, and honestly, it could be greater than that," Irving said in an interview with The Times.

Irving said that's why this month Go Daddy purchased M.dot, an iPhone app that enables users to build mobile websites using their phone. Users can save their design and if they decide they want to make it a full-fledged website, they can then purchase a domain name and hosting plan from Go Daddy.

"In three to five minutes you can create a website on your own device," Irving said.

Go Daddy has also been working with DudaMobile, a service that lets users create a mobile version of their existing website.

Irving said mobile matters because in other parts of the world, such as Latin America and Asia, many users are accessing the Internet solely through their phones.

"For small business owners in countries like Asia and Latin America their phone is their computer," Irving said. "Many international entrepreneurs may never access the Web from a desktop computer outside of the occasional cyber cafe." He added that he'd like to see mobile become more than 50% of Go Daddy's business.

As a result, Irving said users might start to notice some changes in the company's marketing. Going forward, mobile will be emphasized more, which could mean a mobile-focused Super Bowl commercial, and Go Daddy might also begin placing ads outside of just American football.

"A lot of the appeal of what M.dot does is outside of the U.S. where there isn't a lot of interest in football. It's the other kind of football -- futbol," Irving said. "I think you'll see an increasing mobile presence in all of our advertising." ___ (c)2013 the Los Angeles Times Visit the Los Angeles Times at www.latimes.com Distributed by MCT Information Services

[ Back To SIP Trunking Home's Homepage ]

Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.

Featured Case Studies

Case Study - Haiti
With this solution our doctors were able to reach anywhere in the world quickly and easily, to get consults from colleagues, facilitate treatment, order supplies 'on the fly' and also help victims report back to families. The solution from Business Mobility Systems and Ingate worked immediately.

Case Study - Turkish Petroleum
"With one Ingate at the customer headquarters, all of their remote workers can enjoy the benefits of Turkish Petroleum's IP-PBX from anywhere in the world.

Case Study - GCM
"The Ingate solution overcomes the NAT traversal hurdle and makes it possible to connect customers to our VoIP service, without the need of costly leased lines or support intensive VPN tunnels.

Case Study - Kool Smiles
"Ingate's solutions provide the advanced level of security necessary for this medical environment and the tools to make the interface to the service provider hassle-free."

Case Study - NMSAS
"This solution really saved the day for us," said Paul Mercier, IT Administrator, NMSAS. "We needed to leverage SIP trunks to reduce costs, and they had to work with our existing Microsoft OCS investment."

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.