Virgin Atlantic Airways further strengthens payment security with Semafone
Mar 14, 2013 (M2 PRESSWIRE via COMTEX) --
Semafone today announced that its software has been selected by Virgin Atlantic Airways (VAA) to protect card data provided by customers over the telephone. The secure voice solution will enable PCI compliant payment card payments throughout VAA's contact centres worldwide. Virgin 747
The Semafone solution allows customers to enter their own card details into their telephone keypad and passes these directly to the bank. The agent cannot see or hear the card numbers but remains on the call during the entry of payment data to offer assistance if needed. No card data is processed or stored on VAA's telephony infrastructure or agent desktops, removing the need for the numerous checks and controls that would otherwise be needed to comply with PCI regulations.
VAA employed a rigorous evaluation process, weighing up the benefits of a number of alternatives including 'clean room' facilities, before making its final decision in favour of Semafone. The international airline was impressed by the overall flexibility of Semafone's patented technology, and by its cost and ease of implementation. The airline was also satisfied that Semafone's experience and existing client base demonstrated its ability to deliver.
"During our evaluation process, we considered a number of different options, but the decision to implement Semafone was simple" commented David Bulman, director of information technology at Virgin Atlantic Airways. "The safety of our customers' data is of paramount importance and we needed to find a solution that we could put in place with limited disturbance. Semafone met all of our requirements."
"We are delighted to have been selected by Virgin Atlantic Airways to provide PCI compliant payment card capture across its contact centres," commented Tim Critchley, CEO of Semafone. "The need to prevent card fraud is a global one so we are very pleased to be able to support VAA in its contact centres across the world."
Founded in 2009, Semafone is fast being recognised as the global leader in secure voice transactions. The company provides an innovative solution which takes contact centres out of scope of PCI DSS regulations for telephone payments.
How it works
Semafone allows the call -- and the call recording -- to continue as normal while the customer enters their credit card information using the telephone keypad. Card data is sent directly to the bank, avoiding the need for contact centre agents to hear or see card details. Semafone's clients include the Foreign & Commonwealth Office, Aviva Canada, BetFair, The Cartridge People, Family Investments, Embassy of the United States of America, Hinduja Global Solutions (HGS), The Health and Care Professions Council (HCPC), Markel, Nemo Personal Finance, The Post Office, Quadrant, Response, Registration Transfers, Sky, Swift Advances, TalkTalk, TVG, Yorkshire Water.
Semafone is working with a number of industry leading partners to extend its solution further into the global market.
Funding and accolades
Semafone received a GBP1.9m investment from Octopus Ventures in 2010 and a further GBP1.5m, primarily from existing investors, in 2012. The company received the European Call Centre Award for the most innovative product in 2010 and the Emerging Technology award in the 2012 METAwards, organised by the Merchant Risk Council (MRC). In November 2012 Semafone was selected by Real Business magazine as one of the Wonga Future 50, "the bold, disruptive new generation of entrepreneurial businesses."
In June 2012 Semafone secured UK patent #GB2473376. The patent covers a number of aspects related to the use of dual tone multi-frequency signalling (DTMF) to capture payment card data from a call centre customer during a live phone call and pass it to a payment system. Semafone is now actively pursuing US patents.
Further information about Semafone is available at www.semafone.com .
About Virgin Atlantic Airways
Virgin Atlantic flies to 34 destinations worldwide, including locations across North America, the Caribbean, Africa, the Far East and Australia. Some of the recent additions to its flying network include Cancun, Vancouver and Mumbai and this spring Virgin will launch a domestic flying programme with flights to Manchester, Edinburgh and Aberdeen. It currently flies 5.5 million passengers a year.
Virgin Atlantic currently has a fleet of aircraft which includes 747-400s, A340-300s, A340-600s and A330-300s. The airline is expecting delivery of 16 Boeing 787 Dreamliners from 2014.
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