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Rumblefish Acquires Catalogik, Accelerating Its Social Video Soundtrack Monetization Capabilities
PORTLAND, OR, Mar 21, 2013 (MARKETWIRE via COMTEX) --
Rumblefish (www.rumblefish.com), the leading provider of soundtracks
for online social video, today announced it has acquired Catalogik, a
Software as a Service (SaaS) music licensing and rights
administration platform. This acquisition further establishes the
Rumblefish soundtrack platform as the industry standard for social
video by significantly improving its search tools and accelerating
development of its YouTube monetization platform.
Catalogik was co-founded in 2009 by entrepreneurs Gideon Arom and
Alex Stone, two UCLA computer science and musicology graduates who
built a leading-edge, web-based music licensing platform that enables
publishers, labels and administrators to save time, cut costs and
increase synchronization revenue. Catalogik's technology includes
dynamic algorithm-based search capabilities, automatic metadata
population and a cloud-based transactional accounting system.
In the transaction, which is effective immediately, Rumblefish has
acquired the Catalogik music licensing, pitching and rights
administration platform, patent-pending search-related technology,
trademarks and other IP. The Catalogik executive and development
teams will join Rumblefish, working out of a newly established
Rumblefish Los Angeles office. Rumblefish and Catalogik did not
disclose the financial terms of the acquisition.
"The Catalogik team, codebase and IP portfolio are brilliant, giving
Rumblefish new technological capabilities that will help us better
monetize soundtracks on YouTube and other social video networks and
applications," said Paul Anthony, founder and CEO of Rumblefish. "The
Catalogik team accelerates our roadmap, improving the best social
video soundtrack platform in the world, with the largest catalog and
best soundtrack search tools in the market."
Rumblefish has built the world's largest catalog of copyright-cleared
music with more than 1.8 million soundtracks, licensing more than
20,000 soundtracks each day into over nine million social videos.
Rumblefish-licensed soundtracks are featured in videos receiving
hundreds of millions of monthly views. The Rumblefish music licensing
platform offers its API and SDK to its partners for ease of use and
integration of licensed Soundtracks into social video applications.
"This is a great outcome for me, my co-founder, our team and our
shareholders," said Arom, Catalogik's Co-founder and CEO. "We're
thrilled with the task of solving the most challenging problems
facing the sync licensing market, a space we're really passionate
about. By partnering with Rumblefish our team and technology will
quickly make a meaningful impact."
About Rumblefish
Rumblefish is the largest provider of soundtracks
for social video and has been a pioneer in the music licensing
industry for over a decade. Through its API, SDK and Storefront
offerings, the platform allows partners to offer soundtrack
functionality for web and mobile applications, and provide access to
the world's largest copyright-cleared soundtrack catalog of nearly
two million tracks. The company makes soundtracks for online social
video easy and legal, and has issued more than nine million licenses,
paying millions in royalties to its artists. Rumblefish partners
include YouTube, Animoto, Socialcam, Virtual Active, Klip and Google.
The company can be found at www.rumblefish.com and is headquartered
in Portland, OR.
About Catalogik
Catalogik, founded in 2009 by entrepreneurs Gideon
Arom and Alex Stone, is a Software as a Service (SaaS) music
licensing and rights administration platform. The platform enables
record labels and music publishers to pitch sync licensing
opportunities to music supervisors with an integrated CRM and take
advantage of features like custom licensing storefronts, accounting
and transaction tracking, database management, and cutting edge music
search technology.
Rumblefish Contact:
Krista Van Lewen
CommStrat PR
415-608-0263
Email Contact
SOURCE: Rumblefish Inc.
http://www2.marketwire.com/mw/emailprcntct id=7EBDADD7BE8BE273
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