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TMCNet:  Innovation Enterprise to Host Digital Marketing & Strategy Innovation Summit in Hong Kong in April

[March 20, 2017]

Innovation Enterprise to Host Digital Marketing & Strategy Innovation Summit in Hong Kong in April

HONG KONG, March 21, 2017 /PRNewswire/ -- The Digital Marketing & Strategy Innovation Summit, hosted by Innovation Enterprise, is returning to Hong Kong on April 26 & 27, at the InterContinental Grand Stanford Hotel. Speakers across the two days include senior digital executives from Facebook, HSBC, AXA, Estee Lauder, Japan Airlines & more. 

The summit will concentrate on the trends currently impacting those working in digital marketing and digital strategy, differentiating itself from others on the market through its unique approach. The summit has been curated to provide the best possible case studies, rather than being vendor led. Levels of attendees is also strictly capped to guarantee high-level discussions within an intimate atmosphere.

"We have created this summit to bring together some of the most innovative and influential companies within the digital landscape said Pearl Cheng, curator of the summit. "The companies we have handpicked for this event will represent a full view of the current digital environment."

A key component of presentations at the summit will be looking at the challenges that digital marketers currently face. It is something that we put to Akira Mitsumasu, VP of Marketing and Strategy Research, Japan Airlines who will be speaking:

"We know that we are living in a fast-changing world where the equilibrium constantly shifts with new ground breaking IT and life-science technologies. But yet mind-sets are slow to change and routinized inertia is too often found in many organizations. The biggest challenge, therefore, comes from how we keep up with the fast-paced changes, how we un-learn and re-learn, and how we redefine our raison d'etre as a brand."

Summit agenda:

If you would like to learn more about the summit, please contact Ryan Yuan at +852-5808-1636 or

Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specializing in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.

Innovation Enterprise focuses on seven key channels -- Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports -- to ensure that organizations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.

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