Purchase intent-driven marketing and sales services company TechTarget,
Inc. (Nasdaq: TTGT) today announced that they were named a Leader in the
Forrester (News - Alert) Research, Inc. September 2018 report: The
Forrester Wave™: B2B Marketing Data Providers, Q3 2018. The report
evaluated twelve vendors across 21 criteria, grouped into the categories
of Current Offering, Strategy, and Market Presence. The report also
covers considerations for vendor selection.
According to the report, "TechTarget offers solid buying signals for
tech marketers with a unique opt-in data set." Further, it stated that,
"This opt-in model for data sourcing is a strong differentiator for
TechTarget, especially in the current climate of increasing data privacy
In addition to receiving the highest score among all reviewed vendors in
the Data Acquisition and Processing criterion, TechTarget received the
highest scores possible in Data Coverage, Data Security and Privacy, and
Go-to-Market Strategy criteria.
One customer interviewed for the report stated that they "evaluated
multiple intent providers and rated TechTarget the highest." A second
current client added that TechTarget's "opt-in model was critical
because of its 'conservative' legal department's interpretation of GDPR."
Another customer interviewed for this report said it had "very positive
results by extending its investment in TechTarget to add these services
in an integrated marketing strategy."
When it comes to its purchase intent data product set, TechTarget is
considered to have among the strongest offerings and strategy in the
market. TechTarget has more than 1,300 B2B enterprise technology
customers representing more than $100 million in annual revenue and
achieved this recognition on the strength of its IT Deal AlertTM
suite of data-driven solutions for B2B marketing and sales teams powered
EngineTM - a SaaS (News - Alert)-based purchase intent insight platform
that provides direct, real-time access to ranked accounts and named
prospects actively researching purchases in specific technology
categories. Priority Engine delivers advanced views on the
hyper-relevant topical interests of buying teams, vendors under
consideration and the currently installed technologies at their
organizations. In addition to its purchase intent-driven offerings,
TechTarget provides complementary managed services as well as
comprehensive lead generation, premium brand advertising, and content
"Our comprehensive suite of data-driven B2B marketing and sales
solutions and services are improving our clients' marketing outcomes and
pipeline by delivering the real, observed purchase intent they need to
act with speed and confidence," said Michael Cotoia, CEO of TechTarget.
"In my view, TechTarget's position as a Leader in Forrester's Wave for
B2B Marketing Data Providers is a great achievement and validates the
almost $100 million that we invest each year to fuel our customers'
TechTarget believes that it has become a leader in its space because of
the significant value it delivers to customers. TechTarget purchase
intent insight is uniquely powerful because of how it is made and how it
is delivered to B2B tech marketers and sales professionals. The
actionable insights within the Priority Engine platform are available
because of the depth of original decision-support content spanning
10,000 unique IT topics across TechTarget's network of over 140
enterprise technology-specific websites. Unlike broadly available
material across the internet, TechTarget editorial is specifically
designed to aid enterprise technology buyers in making real purchase
decisions. This enables marketing and sales teams at technology
companies to easily understand and leverage directly observed buyer
behavior - it delivers them the first-party data inputs they need for
more effective marketing and sales outcomes.
For your copy of The Forrester Wave: B2B Marketing Data Providers, Q3
2018 report, download
the report here, compliments of TechTarget.
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing
and sales services that deliver business impact for enterprise
technology companies. By creating abundant, high-quality editorial
content across more than 140 highly targeted technology-specific
websites, TechTarget attracts and nurtures communities of technology
buyers researching their companies' information technology needs. By
understanding these buyers' content consumption behaviors, TechTarget
creates the purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San Francisco,
Singapore and Sydney. For more information, visit techtarget.com
and follow us on Twitter (News - Alert) @TechTarget.
(C) 2018 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks of TechTarget and IT Deal
Alert and Priority Engine are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180924005893/en/
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