PHOENIX, Oct. 23, 2020 /PRNewswire/ -- The movie theater industry has work to do if it wants to lure people back post-pandemic. Many consumers say they are unlikely to return to movie theaters. Instead, they have flocked to home video streaming services and video games. These are the conclusions of a new Colling Media Snapshot Survey.
The Colling Media Snapshot Survey was conducted on October 19-20, 2020 and canvassed 550 adults 18+ from throughout the United States. The study's purpose was to determine to what extent the pandemic has changed attitudes and behaviors about patronizing movie theaters, subscribing to streaming video services and purchasing gaming consoles.
Top findings of the Snapshot Survey:
"We may be seeing a fundamental change in how people are consuming entertainment," says Brian Colling, CEO of Colling Media. "Only time will tell if the movie theater industry will return to full health, but it must certainly be troubling to Hollywoodthat a large number of consumers appear to have shifted to in-home entertainment consumption which could become permanent. We have seen many brands maximize this unprecedented time with strategic programmatic and integrated channel partnerships. This enables them to reach customers while they're consuming their favorite videos, movies, and entertainment. This presents powerful branding opportunities and enables consumers to visit a website or landing page instantly. And through powerful attribution tools, we can measure which tactics and channels are delivering the best results."
The original survey results can be found here: Bad News for Movie Theater Industry: Moviegoers May Not Return After Pandemic
About Colling MediaColling Media, based in Phoenix, AZ, is a full-service national digital advertising and marketing agency specializing in advertising branding and strategy, digital and traditional advertising, media buying, paid search, lead generation, content marketing, and SEO. More information can be obtained at www.collingmedia.com and by following the company on LinkedIn (https://www.linkedin.com/company/colling-media/), Facebook, (https://www.facebook.com/collingmedia/), and Twitter (https://twitter.com/collingmedia).
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SOURCE Colling Media
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