(Editor’s Note: This article refers to a video interview shot at ITEXPO West 2010 in Los Angeles, Calif. To view the entire library of videos from other industry shows, Road shows as well as product demos and interviews in our in-house studio, visit the TMCnet Videos home page.)
For years now, people have been talking about the how the cloud computing model might be used to deliver a variety of communications services, including voice. Quite recently, the speculation has shifted from mere ideas to actions, launching a transformation of the communications market.
On the forefront of all this are companies like Broadsoft, which makes VoIP application servers that sit in carrier networks, leveraging SIP trunks to serve enterprises and SMBs with traditional PBX-like features over IP networks.
Now, that idea is being ported to the cloud.
“Cloud, up until now, has rotated around a lot of IT-based services,” said David Walters, Director of Business Development at Broadsoft, in a recent TMCnet video. “We’re seeing that move to voice. People would like to buy voice services the way they buy an IT service: something that’s easy to buy and easy to support. “
For Broadsoft, this provides a big opportunity to help value-added resellers (VARs) package voice services in the cloud, creating in the process a very crisp business model.
Part of what’s driving this shift, Walters said, is progress being made in the 4G arena. Earlier this year, he noted, the 4G community agreed on a single standard for LTE voice. This means carriers with investments in IMS standards have a solid leg to stand on as they develop the next generation of wireless services.
Broadsoft itself is the VoIP application service providers for about 60 IMS deployments, so here, too, it is on the leading edge of the trend.
“LTE and WiMAX are the key access wireless technologies for 4G,” Walters explained in the video. “Carriers that have already made an investment around IMS and Broadworks will be able to take advantage of that same service sweep they’re offering today and can roll it out to 4G service.”
Walters envisions a world where cloud services, LTE and mobility come together for businesses—creating a huge opportunity for carriers that want to offer cloud delivery of mobile services integrated into enterprise phone systems.
Ultimately, all this will make it easier for big carriers to deploy services. Everyone will benefit, Walters predicts; customers gain PBX functionality for mobile phones, delivered the same way as traditional phone systems.
For more discussion about LTE, WiMAX, and the future of mobile service delivery, watch the full video.