As part of TMCnet’s “On the Road” video series in San Jose, contributing consultant Carl Ford recently met with Todd Carothers, CounterPath’s senior vice president of Marketing and Products. Welcoming Carothers, Ford asked CounterPath’s marketing executive to give TMCnet readers an idea of what the company was doing in the wireless world.
Answering Ford’s query, Carothers first started talking about CounterPath’s core products, comprising desktop and mobile voice over IP (VoIP) software solutions. He then highlighted the SIP and open standards based Bria softphone, a carrier-grade next generation softphone application that enables one to manage communications easily and efficiently – all from your computer desktop, said Carothers.
Last June, CounterPath introduced Bria iPhone edition for Apple’s iPhone, a highly secure, standards-based VoIP softphone that works over both 3G and Wi-Fi networks.
A year later, he continued, CounterPath announced the worldwide availability of Bria iPad edition Version 1.0 via the Apple iTunes App Store. This standards-based, service agnostic softphone provides an intuitive user interface for making and receiving calls over a Wi-Fi or a 3G/4G mobile connection, making it the first universal endpoint for iPad, explained Carothers.
“With Bria iPad Edition, business users now can carry a single device that combines the best of their laptop, mobile phone and deskphone,” Carothers told Ford. “Tablets are quickly becoming the essential business tool for the mobile workforce, and we’re also seeing an increase in personal devices being used for work. So based upon our success with Bria for iPhone, and Bria for Android, the iPad Edition was the natural next step to address both emerging trends,” the CounterPath executive asserted.
He then highlighted Bria mobile applications with SMS, instant messaging (IM) and Presence. “With the addition of SMS, IM and presence capability, CounterPath’s Bria mobile products are solving the industry-wide problem of service and device fragmentation by consolidating voice and messaging within a single app,” Carothers said. As a next step for Bria softphones, he said, “We are expanding into video.”
Next, Ford asked Carothers to expand on CounterPath’s mobility gateway service for fixed-line VoIP operators. Answering this question, Carothers said that Counterpath's Network Convergence Gateway (NCG) is a fixed/mobile convergence gateway that connects IP phone networks with mobile networks, allowing fixed-line VoIP operators to send communications (both voice and SMS and instant messaging) to and receive them from “any mobile device on any mobile network.”
Lastly, Carothers turned his attention on CounterPath’s Client Configuration Server (CCS), a carrier-grade platform specifically designed for service operators who have or intend to deploy softphone end-points. Leveraging NCG gateway, the CCS platform inherently provides service operators with the reliability and scalability that is required for this critical network service. “We are now offering client-server service,” Carothers told Ford.
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