As Communications Service Providers, or CSPs, have been setting new benchmarks in fulfilling the advanced needs of different market sectors, they have also been facing the challenges being offered by the rapidly varying circumstances. Therefore, analysis and research firms have been especially focusing upon assessing the overall performance and future strategies to be adopted by CSPs worldwide.

MetraTech Corp., a provider of charging, billing, settlement and customer care solutions that help enterprises to automate their business processes and models according to the rapidly changing market scenarios, has announced that Gartner (News - Alert), a research and analysis firm that focuses upon assessing technology related market sectors, has included the company as a sample vendor in two categories within recently released independent research report.

Titled ‘Hype Cycle for Communications Service Provider Operations, 2011,’ the new research report launched by aims at allowing the organizations get a comprehensive view of technology maturity and markets. Gartner has listed MetraTech (News - Alert) as sample vendor in both the ‘Supplier & Partner Relationship Management’ and ‘Convergent Charging’ categories within the study.

According to MetraTech, its inclusion in the study reinforces its claim that the agreements-based billing and compensation offering being provided by the company is being considered as a model solution within the market. The product is relationship-driven and supports fluid, individualized and interrelated agreements across customers, suppliers and channels ranging from online payment processing to communications billing.

Within the Gartner study, the ‘Supplier & Partner Relationship Management’ category comprises of enterprises and Communication Service Providers or ‘CSPs’ who strive for monetizing digital and non-digital services provided by third parties.

According to the study, “the new value chain will include not just other CSPs, but also content providers, content aggregators, mobile virtual network operators or ‘MVNOs’ and mobile virtual network enablers or ‘MVNEs,’ original equipment manufacturers or ‘OEMs,’ developers, value-added resellers or ‘VARs,’ channel partners, banks and payment providers and advertising providers.”

In July 2011, MetraTech and Scribe, a global data integration provider decided to collaborate to connect the Metanga cloud billing application to Microsoft (News - Alert) Dynamics CRM and other business applications. With the help of this combined application, independent software vendors or ‘ISVs’ will be able to create and support cloud-based services in a shorter frame of time.