To cope with the intense international and domestic competition as well as with the increasingly large resource required for growth, many companies are trying to concentrate their efforts to adopt strategic method that could help their business to grow. With this in mind, General Informatics and ShoreTel (News - Alert) have become partners.

According to a press release, General Informatics (News - Alert) will start selling and delivering ShoreTel Unified Communication solutions as a new Champion Partner. The company focuses on unified Communications using Microsoft Exchange, Lync and now ShoreTel.

ShoreTel, Inc. an IP phone system manufacturer with fully integrated Unified Communications (News - Alert) (UC), has designed the Champion Partner Program to strengthen the relationship between ShoreTel and its partners. The program is designed to help the companies to increase their market shares in the UC industry, while ensuring every customer continues to be delighted with their ShoreTel experience.

 “We’re pleased to welcome value-added partners into the Champion Partner Program -- especially those that have a commitment to sales and technical training, infrastructure development and focus on customer service in delivering our innovative products and leading business solutions,” said Tom Hamilton, senior director of worldwide channel marketing at ShoreTel. “In this case, we are encouraged by General Informatics’ commitment to value-add solution sales and delivery of ShoreTel Unified Communications systems.

 Champion Partner Program is divided into three tires- Authorized, Certified, and Certified Orange (News - Alert). These are designed to offer you the right set of benefits based on the way you want to do business with ShoreTel, not the other way around.

“In the south, service and trust come first and over the last 10 years, General Informatics has built a reputation on selling only the best products backed by a fanatical service. It took us three years of research and evaluation we have finally chosen a winner with ShoreTel,” said Mohit ‘Mo’ Vij, CEO of General Informatics.