Click-to-call is a type of Web-based communication where a person clicks an object in the computer to get an immediate connection with another person in real-time. This is done either by phone call, Voice-over-Internet-Protocol (VoIP), or text. Although Click to talk service is popular mostly on websites, they can also be initiated by hyperlinks placed in email, blogs, wikis, flash animations or video. They can also be initiated by other Internet-based object or user interfaces.

As this inexpensive and convenient method calling gets more popular, companies that provide this service are looking to expand their markets. Callision, a click to call service provider, has secured an additional $100,000 investment to expand its reach.

With this new funding, the company will look to expand the presence of its browser-based click to call widget. U.S. companies can now make use of the way that Callision will expand its market, providing more clients access to its proprietary click to call widget.

Callision says the company will now help business clients improve the level of interactions with consumers in their own target markets. When a new consumer clicks a call button, he will be immediately connected to the business via phone and quickly receive sales support, customer service, or technical support. To make the communication easier, a business client is allowed to place individual call buttons on each product page in an e-commerce store, the company stated in a press release.

Click to call services are not new. Many other telecom companies are providing such services before. In 2011, TMC’s (News - Alert) Rajani Baburajan reported that Cablevision Systems (News - Alert) introduced Optimum Voice Click-to-Call that allows Optimum Voice customers to make phone calls directly from their Web browser. With the help of this new service, customers can turn phone numbers on Web pages into clickable links for one-stop dialing.