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SIP Trunking Featured Article

August 07, 2012


BroadSoft Readies to Purchase Adaption Technologies Ventures


By
Executive Editor, TMC

BroadSoft yesterday afternoon revealed plans to buy Texas-based hosted business VoIP solutions outfit Adaption Technologies Ventures. The deal revolves around BroadSoft’s interest in Adaption Technologies’ infrastructure and Rialto web-based service operating platform, which should enable BroadSoft’s customers to expedite the delivery and time-to-revenue of its unified communications services.


"Thanks to our cloud technology and infrastructure management experience, many of our customers are confident we can cost-effectively develop, deliver and support their branded unified communications services," said BroadSoft CEO, Michael Tessler. "Adding Adaption Technologies' solutions to our cloud platform will allow our service provider customers to speed time-to-market and accelerate time-to-revenue for their branded unified communications solutions."

BroadSoft CTO, Scott Hoffpauir added, "Growing adoption of cloud-based unified communications services by enterprises globally has created a need for telecommunications service providers to explore alternative, faster service delivery methods to end users. We believe the combination of Adaption Technologies' capabilities and our industry-leading BroadWorks capabilities positions BroadSoft to directly address this service provider need."

In other recent news out of BroadSoft, the company unveiled an enhanced SIP trunking solution.

Service providers have the opportunity to significantly increase the value of their SIP trunks and generate improved average revenue per user if they use a new solution from BroadSoft. The application-oriented platform delivers both SIP connectivity and enhanced UC applications, in contrast to hardware-based solutions that consist primarily of Class 4 switches and session border controllers, according to BroadSoft. With it, service providers can extend UC services to both fixed and mobile devices for all enterprises, even those with an existing PBX, offering centralized management and control and lowering operational costs.

“The competitive landscape for SIP trunking is pressuring current pricing and ARPU models, requiring service providers to offer more than basic access and dial tone capabilities,” said Leslie Ferry, vice president marketing of BroadSoft. “By UC-enabling SIP trunks, BroadSoft’s BroadWorks platform arms service providers with a suite of advanced UC services designed to meet the communications needs of an increasingly mobile workforce seeking to use these services on their smartphones and tablet devices.”   

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

Stay in touch with everything happening at ITEXPO. Follow us on Twitter.




Edited by Brooke Neuman
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