INGATE

SIP Trunking Featured Article

October 03, 2012


ShoreTel's Blackmore: 'Only the Paranoid Survive'


By
Executive Editor, TMC

In closing his ITEXPO Austin keynote speech this morning, ShoreTel CEO Peter Blackmore borrowed the phrase popularized by former Intel executive Andy Grove.


“Only the paranoid survive,” said Blackmore, who added that in the unified communications industry that sentiment “is very very relevant.”

During Blackmore’s talk at the TMC event in Austin, Texas, he talked about how various product categories evolve with the new S-Curve. One example, he said, is sales force automation. It started with PC-based solutions ACT! and Goldmine. Then corporate enterprise solutions from Microsoft, Oracle and Siebel came on the market. And, more recently, Microsoft Dynamics, Salesforce.com, and Siebel CRM OnDemand have arrived on the scene.

“If you look at our industry, something similar is happening,” he went on to say of the UC space.

First in the market were traditional PBX vendors Alcatel, Avaya, Nortel and Siemens. Then Avaya, Cisco, ShoreTel and others introduced IP PBXs. And now you have an environment in which you have both traditional PBX vendors as well as a whole raft of cloud vendors, and new players like Microsoft, entering the UC space, he said.

It’s a very fast-changing market, he added, and one that will cause some vendors to move away from the UC space and that will result in other vendors leaving the premises-based UC solutions space in the next couple years. However, he added, ShoreTel will not be one of them.

“Yes there are two ways of providing a [UC] service to a customer, but they are one market, not two markets,” he said.

Blackmore during his speech also talked about how the cloud, SIP trunking, smartphones and the BYOD trend, and virtualization are the key technologies that are driving change in our industry and in the business space at large. The rise in customer expectations created by Apple and the iPhone, he added, has prompted a new push around customer experience and making solutions like desk phones simple and intuitive.

That said, he suggested that the three keys to success that will differentiate the winners from the losers in the UC space are user focus (which encompasses GUI, video as part of the UC paradigm, and interoperability and integration with other solutions and software); mobility; and the cloud and SaaS model.

“We are going to move faster than ever before because we want to seize the opportunity,” said Blackmore.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, happening now in Austin, TX.  Stay in touch with everything happening at ITEXPO. Follow us on Twitter.




Edited by Brooke Neuman
Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.

Featured Case Studies

Case Study - Haiti
With this solution our doctors were able to reach anywhere in the world quickly and easily, to get consults from colleagues, facilitate treatment, order supplies 'on the fly' and also help victims report back to families. The solution from Business Mobility Systems and Ingate worked immediately.

Case Study - Turkish Petroleum
"With one Ingate at the customer headquarters, all of their remote workers can enjoy the benefits of Turkish Petroleum's IP-PBX from anywhere in the world.

Case Study - GCM
"The Ingate solution overcomes the NAT traversal hurdle and makes it possible to connect customers to our VoIP service, without the need of costly leased lines or support intensive VPN tunnels.

Case Study - Kool Smiles
"Ingate's solutions provide the advanced level of security necessary for this medical environment and the tools to make the interface to the service provider hassle-free."

Case Study - NMSAS
"This solution really saved the day for us," said Paul Mercier, IT Administrator, NMSAS. "We needed to leverage SIP trunks to reduce costs, and they had to work with our existing Microsoft OCS investment."

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.