According to a new industry analyst report, in order to improve the customer experience, seize new revenue opportunities and achieve better business results, communications service providers (CSP (News - Alert)) are increasingly adopting BSS managed service business models.

By 2015, survey results appearing in a recently released Informa Telecoms & Media white paper prepared for Comverse (News - Alert) show that the percentage of CSPs likely to be outsourcing BSS will climb to over 50 percent.

Empowering CSPs to capitalize on synergies between products and services in the support-systems space, major BSS firms that provide managed services, such as Comverse – the global leader in business enablement through BSS, mobile Internet, value-added and managed services – are particularly well positioned to cut costs and spur sustained growth.

"Changing telecom market conditions are driving more CSPs to embrace the managed-services approach to benefit from independent consulting expertise and best-of-breed support to stimulate growth," said Richard Jesty, Principal Analyst at Informa (News - Alert) Telecoms & Media.

By working with a specialist managed-services provider that knows the business support system (BSS) inside out and can fully utilize its capabilities, he added, CSPs can benefit from well-informed judgment based on extensive experience with successful solutions and innovations from a varied range of sources, from the same geographic market and from around the world.

As CSPs strive to bring new services on stream to meet competitive challenges earlier, one example of an increasingly key area of business focus is time to market. Ensuring that applications and services are designed right to roll out new services and necessary changes to configuration faster, a BSS specialist of managed services can typically achieve time-to-market savings of 20-30 percent.

Yossi Abraham, vice president of Sales and Marketing, Global Services Business Unit for Comverse, concluded that their global experience helps CSPs worldwide speed new ideas to market, optimize system performance, cut costs and expand business success.