SIP Trunking Featured Article

October 19, 2012

Managed Visual Services Still to Take off in a Big Way, Says Frost & Sullivan

SipTrunkingReport Contributor

Enterprises the world over sing the same song: “reduce capital investment, increase productivity and efficiency, contain cost.”

Hence, organizations are gearing up to find alternative ways to communicate with clients, partners and coworkers without disturbing the bottom line. It’s a small wonder, then, that managed visual services is nudging its way rapidly into the market giving enterprises what they are looking for.

"Frequent and interactive consultations among key stakeholders benefit the entire organization," said Rohit Partha, senior analyst at Frost & Sullivan, noting that this reduced execution time for project teams and shortened sales cycle helped insight a quicker launch of products.

That managed visual services is making a dent is amply borne out by the rapidly growing market in Asia Pacific, and also by news analysis from Frost & Sullivan, which indicated that this market is well on the road to growth with an earned revenue of over $24.3 million in 2011, predicted to reach $266.5 million in 2017.

But all is not rosy on this front. While enterprises don't deny the gains they make on the capital investment and communication front, and do acknowledge that managed visual services help better utilize time and accelerate decision making, it’s still treated with kid gloves.

So what's holding them back? Why the trepidation and uncertainty? For starters, cultural and behavioral factors seem to hinder the adoption of visual collaboration as a core tool, as being so used to actual face-to-face meetings has allowed it to become difficult for them to build trust over distances.

And, as is the norm, exposure to a different set of tools, apart from the ones normally used, tend to make organizations unwilling to experiment with the newer visual collaboration tools that are far more intuitive and insightful than the typified ones.

Maybe they're not completely to blame for being slow to adopt, though. The availability of cheaper alternatives – the lack of a single comprehensive, solution that allows interoperability of different systems and end points – does throw mixed signals, which can be pretty confusing.

Perhaps then, the answer to the accelerated adoption of managed visual services partially lies in the standardization and interconnectivity of networks, for over a period of time other things will get ironed out and organizations will awake to the fact that cost savings, operational efficiencies and quicker ROI are actualities they can no longer afford to ignore.

Edited by Braden Becker
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