SIP Trunking Featured Article

November 20, 2012

Cbeyond Lands 2012 Frost & Sullivan Award for Competitive Strategy Leadership

Contributing SipTrunkingReport Writer

The end of the year brings with it a lot of best-of-year competitions and a lot of awards, as companies who have been working hard all year to develop new and improved solutions to the problems business and regular users face every day. One of these awards has recently gone to Cbeyond (News - Alert), landing them the 2012 Frost & Sullivan Award for Competitive Strategy Leadership.

Frost & Sullivan gave the nod to Cbeyond after seeing the market in which Cbeyond found itself trying to compete. Plagued by threats on all sides--especially since Cbeyond is operating in the hotly contested voice over Internet protocol (VoIP) and session initiation protocol (SIP) trunking services markets--Cbeyond had to get innovative for the sake of its own survival. That meant a whole new way of looking at their sales and marketing efforts.

So Cbeyond, faced with threats from its much, much larger competitors, focused on a combination of direct selling and putting a lot of focus on its target market, yielding solid results overall and catching the attention of Frost & Sullivan (News - Alert). It's not hard to catch attention, after all, when the business in question ranks in the top five firms in North American VoIP access and SIP trunking services for 2012.

Cbeyond's focus on its target market allowed it to better tailor solutions to customer needs, showing the added value of their services and making buying decisions--as well as the decision to buy--a lot easier for companies to undertake. Moreover, Cbeyond brings in recent market research statistics in a bid to figure out just what companies need, and does its best to provide those things. Even better, it also gives Cbeyond an extra look at just what may be coming down the pike from their competitors, and gets them ready to prepare counter-objections accordingly for their sales efforts.

Thanks to these factors, Cbeyond has higher attachment rates than a good chunk of its competition, and that in turn yields better results for Cbeyond, giving Frost & Sullivan all the reason they needed to endorse Cbeyond with its award.

These are tough times for small businesses. With increasing regulation on one side and increasing competition over progressively fewer buyers on the other, it's tough to make sales and bring in income. But as Cbeyond has shown quite thoroughly--thoroughly enough to make Frost & Sullivan give them an award for doing just this--using market information to effectively tailor product releases to what people need is going to go a long way in making sales happen.

Cbeyond has a lot working against it in this market, but their successful use of information is going to do a lot of good on their part to give them the best chance at making sales they can get.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Brooke Neuman
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.

Featured Case Studies

Case Study - Haiti
With this solution our doctors were able to reach anywhere in the world quickly and easily, to get consults from colleagues, facilitate treatment, order supplies 'on the fly' and also help victims report back to families. The solution from Business Mobility Systems and Ingate worked immediately.

Case Study - Turkish Petroleum
"With one Ingate at the customer headquarters, all of their remote workers can enjoy the benefits of Turkish Petroleum's IP-PBX from anywhere in the world.

Case Study - GCM
"The Ingate solution overcomes the NAT traversal hurdle and makes it possible to connect customers to our VoIP service, without the need of costly leased lines or support intensive VPN tunnels.

Case Study - Kool Smiles
"Ingate's solutions provide the advanced level of security necessary for this medical environment and the tools to make the interface to the service provider hassle-free."

Case Study - NMSAS
"This solution really saved the day for us," said Paul Mercier, IT Administrator, NMSAS. "We needed to leverage SIP trunks to reduce costs, and they had to work with our existing Microsoft OCS investment."

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.