With the recent arrival of CES (News - Alert) 2013, everyone's bringing out their biggest, best and newest, and the folks at Ooma are no exception. They're stepping up their line of VoIP offerings to encompass the steadily growing business VoIP market, and to that end, they're showing off the Ooma Office system.

Ooma Office is a refined version of the Ooma Telo, taking the device which was formerly meant mainly for home use and giving it a bit of a professional makeover. With said makeover comes a set of new features, features that are especially valuable for businesses like conference bridges, automated receptionists, line extensions, and the option to choose the music that callers on hold get to listen to. Users can keep their own phone number, or select a new one at no charge. Businesses that depend on remote workers, meanwhile, will find themselves well-served here as well, with up to 15 virtual extensions available through the Ooma Office.

The Ooma Office is set to offer its services up at $19.99 a line and a base cost of $249.99, so it's a big boost in price as well over its more residential offerings. The residential version, for example, only charges for the base and makes service free. However, when compared against business services from places like Vonage (News - Alert) and Access Line, it's a significant discount over the competition. Thus, Ooma's appearing to pitch this in a small business direction, especially as their slogan is "Sound like a big business at a small business price.” Since it works with most standard land line and cell phones, as well as most fax machines and credit card readers, it may be able to find a place in most any office.

There's no doubt that the small business market is a big deal. There is an absolutely massive number of small businesses out there, and as such, offering products geared for that market is a great way to go after some low-hanging fruit. Of course, there are plenty of competitors in that space, and there may be a much better deal to go with than Ooma Office. But given that the Ooma Office system looks pretty good for those users who stick with it for more than two years, it may be the solution of choice for at least some small businesses.

Getting in on the small business market is usually a good idea, but will the Ooma Office prove the solution of choice for enough small businesses to make a difference? Only time will tell just how much ground this can gain in the small business field, and this one will be available later this month for those who want to give it a try in their own small businesses.

Want to learn more about SIP Trunking and how to integrate it into your current UC strategy? Don’t miss the SIP Trunking- UC Seminars in South San Francisco on November 27, 2012.