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SIP Trunking Featured Article

January 24, 2013


Level 3 Initiates New Channel Partner Program


By
SipTrunkingReport Contributor

Level 3 Communications, a company offering local, national and global communications services to enterprises, government and carrier customers, has started a new Level 3 Partner Program to strengthen the support it provides to its indirect sales channel.


This new partner program has been initiated to aid partners to cross-sell the company's entire portfolio of services, including international wide area networks, IP services, collaboration and voice services and the company's newly launched security portfolio.

Built with three-pronged tiering structure such as Elite, Premier, and Authorized, this program categorizes the partners as per their long-term success and loyalty they demonstrate. The partners can also earn rewards and receive additional benefits for their selling effort.

"Level 3 partners have the ability to grow their businesses by selling on a local, regional, and global level with dedicated, local support," said Michael Jerich, vice president of the Level 3 Indirect Channel. "They have a vast portfolio of end-to-end solutions in their arsenal that are complemented by new tools, systems, and processes that will augment the selling effort to their customers and will make doing business with us as easy as possible."

In addition to these, the company also offers enhanced support structure for partners, enabling them to do business with the company and, in turn, more quickly serve their customers.

The company officials mentioned that this program complements the efforts of local support teams and gives additional support resources to them, while assisting them in joint sales activities.

The company has also set up a Partner Advisory Board, which acts as a "Think Tank" for the indirect channel that sells Level 3 solutions. This group empowers the partner group by offering them feedback; explores revenue growth strategies; provides updates on company strategy, direction and service roadmaps; facilitates a closer relationship between members and the company.

"Channel members agree that Level 3's creation of this new advisory board will help facilitate open communication among its management team and member partners," said Jay Bradley, advisory board member and president of Telecom Services for Intelisys. "Most importantly, we can provide Level 3 valuable insight into channel partner issues and concerns, which will help strengthen the program and our relationships."




Edited by Ashley Caputo
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