Mitel (News - Alert) has unveiled a product naming architecture, which is founded using the basic language used by customers to categorize and talk about solutions. The latest product naming architecture implements a customer-driven strategy with an aim to fall in line with customer requirements and purchasing behavior.

Mitel's three major solution areas with distinctive product divisions are accentuated by the latest product naming architecture. The three major solution areas are MiCollab, MiVoice and MiContactCenter. Mitel's Unified Communications (News - Alert) and Collaborations solutions are merged by MiCollab. While voice platforms and phones like MCD, 5000 CP, Mitel 5300 IP Phones and 8500 Digital Phones are categorized by MiVoice, Mitel's contact center technologies are included by MiContact Center.

In a statement, Martyn Etherington, CMO for Mitel said, "Customers don't speak R&D and they don't like confusing alphabet soup acronyms. Using simple terms and plain English, they are able to describe their business needs clearly. Taking inspiration from that, we are simplifying our product naming to help customers quickly understand our fit and value to their business."

The latest architecture also firmly supports MiCloud, the cloud-based solution from Mitel designed for delivering a rationalized migration to the public, private or hybrid cloud with optimized solutions. End-user customers, business associates, Mitel User Group and major industry analysts have appreciated the latest product naming in early testing.

Allon Ben-Ami, board member of Mitel User Group and IS professional for the State of Wisconsin said, "This is a quantum leap for Mitel and could be a model for the IT industry in general, which gets bogged down in tech jargon and insider talk rather than communicating with customers in clear terms. The new naming architecture introduces a simplicity that quickly enables more intuitive customer discussions."

Mitle’s product names deliver solution clarity to end-user customers. These product names also boost understanding and offer deeper perception of Mitel's general product solutions among its business and channel associate ecosystem, thereby augmenting the sales of Mitel solutions. Mitel has launched two fresh products, MiVoice for Lync and MiCollab, under the latest naming architecture.