In an effort to better analyze, select and direct the path of outbound and inbound communications traffic, Infinity Marketing, a marketing company specializing in high quality lead generation, has chosen the TransNexus (News - Alert) NexOSS solution to provide telecom carrier style least cost routing and analytics.

Infinity Marketing was seeking to implement least cost routing (LCR) to lower its telecom expenses. The company uses live agents to initiate lead generation calls 12 hours a day, five days a week, with a proprietary system capable of connecting hundreds of phone lines, ensuring that customers receive fresh and targeted leads on a daily basis.

Mark Adams, president of Infinity Marketing, said, “I like to see everything, and I don’t like leaving things to chance – and that’s exactly what we were doing.”

Adams decided to take an innovative approach to his telecommunications network by following the example of telecom carriers and installing least cost routing software. Least cost routing, or LCR, is the process of analyzing, selecting, and directing the path of outbound communications traffic, based on the cheapest available rates. This lead Infinity Marketing to choose the NexOSS LCR solution from TransNexus.

Now, Infinity routes their outgoing telemarketing calls through NexOSS, with the TransNexus solution acting like a telecommunications switch on the network.

TransNexus, a software development company specializing in applications for managing wholesale VoIP networks, offers a free 90 day trial of NexOSS Least Cost Routing software to qualified customers. The company also offers technical support and remote training.

With this new set up, Infinity Marketing can select between a several different carriers to terminate each call.

“When I told my providers that we had deployed an LCR solution, many of them offered us lower rates,” said Adams. “Just installing the LCR software gave us an immediate return on our investment.” said Adams. “We have reduced costs dramatically and we now have transparency as to where we are sending all of these calls.”