Jamcracker (News - Alert), the on-demand services delivery company, and BroadSoft, Inc., a major player of VoIP applications to the telecommunications industry, have reportedly entered into an alliance that enables BroadSoft (News - Alert)-powered operators to launch custom-branded application stores populated with communications applications and services sourced through the BroadSoft Xtended program.
The company officials said that powered by the Jamcracker Services Delivery Network, or “JSDN,” the BroadSoft Marketplace brings together third-party applications and services that enrich the communication experiences of business professionals and consumers.
According to company officials, through the Jamcracker and BroadSoft partnership, service providers can offer BroadWorks-powered Xtended applications and services on demand via their own online stores.
Jamcracker and BroadSoft are also exploring the bundling of Xtended applications with dozens of best-of-breed on-demand communications, collaboration, and business application services that are already part of the Jamcracker global services catalog.
“Tapping into third-party developer innovation, the Xtended program is responsible for the creation of innovative communications applications and services which telecommunications service providers can now offer to their end users,” Leslie Ferry, vice president of marketing at BroadSoft, said.
Additionally, Ferry added that efficient distribution, delivery and monetization of these applications is a key component of Xtended. The power of the JSDN opens the BroadSoft ecosystem to recurring revenue generating, value-added services.
“The integration of voice with Web, mobility and social networking applications delivers a powerful productivity boost for businesses of all sizes,” Steve Crawford, vice president of marketing for Jamcracker, said.
Crawford said that by adding BroadSoft's portfolio of Xtended applications to the Jamcracker Services Delivery Network, the company is enabling carriers to deliver a new set of business productivity solutions to their customer bases, which will help differentiate their core service offerings and generate new, recurring revenue streams.