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America's Car-Mart Deploys ShoreTel's SIP Trunking Solutions

SIP Trunking

Enterprise VoIP Featured Article

April 28, 2010

America's Car-Mart Deploys ShoreTel's SIP Trunking Solutions

By Rajani Baburajan
TMCnet Contributor
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ShoreTel, a provider of simple IP phone systems with fully integrated UC, announced that it is helping America's Car-Mart save money and improve customer service using ShoreTel (News - Alert) UC system.


Car-Mart, the largest publicly-held automotive retailer in the U.S, operates 95 automotive dealerships in eight states. The company is using its ShoreTel UC system and SIP trunking provided by EtherSpeak, a ShoreTel Certified Technology Partner, to eliminate more than 300 traditional telephone lines, and end frustrating busy signals from call congestion, the company said.

With the implementation of ShoreTel UC system, Car-Mart is able to save thousands of dollars per month on line costs and long distance calls, according to company officials.

TheSIP trunking and the least-cost routing capability of the ShoreTel system enabled Car-Mart to slash its costs for long distance calls by 63 percent.

With its original phone system, once all the lines were in use at a given location, callers received a busy signal, even if additional phones were available at another location.

With SIP trunking, Car-Mart only subscribes to the number of trunks used based on the need for simultaneous call paths by dynamically being allocated additional trunks as needed, company officials said. This allows for unlimited inbound and outbound trunks and virtually eliminates busy signals.

SIP trunking allows Car-Mart to maintain a local community presence by providing local direct inward dial or "DID" numbers in all markets with a dealership, while still providing a single point of management and administration. The result is ultimate flexibility in call routing.

With SIP trunking feature, ShoreTel UC system can establish multimedia sessions, including voice calls, on IP networks, reducing or eliminating the need for standard telephone lines.

Rick Combs, IT director, America's Car-Mart, said, "Establishing personal relationships with our customers and ensuring they have a great experience is an important key to our success. The easy-to-use and easy-to-manage ShoreTel system really supports us in this effort by eliminating busy signals and allowing us to expand our local calling areas."

"The fact that the system is easier to manage and has significantly reduced our costs also means we can shift additional resources to ensuring a great customer experience," Combs said.

Earlier this year ShoreTel announced the release of ShoreTel 10, the latest version of its UC software, aimed at large enterprises. Read more about ShoreTel 10here.


Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Stefania Viscusi


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