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January 13, 2012

NeoMedia, NCPC and The CauseWay Agency Educate the Public about Intellectual Property Theft


By SIP Trunking Report Contributor



NeoMedia Technologies, Inc., provider of mobile barcode management solutions, announced that it will be collaborating with The CauseWay Agency, leading experts in PSA (Public Service Advertising) creative development, strategic planning and distribution as well as media marketing, and monitoring, for the delivery of new Intellectual Property (IP) Theft Prevention public education campaign which has been conceptualized by the National Crime Prevention Council (NCPC).


Launched at the White House, the IP Theft Prevention campaign was developed for tackling the issue of counterfeit and piracy of products. The campaign also focuses on creating public awareness about IP theft, illegal downloads, counterfeit consumer goods and pharmaceuticals and pirated materials.

NeoMedia has extended its barcode management and infrastructure solution to NCPC. A mobile barcode will be included in the printed ads and posters used in the campaign which will link it to an online video titled, “It Hurts,” which explains how IP theft is akin to stealing. A user with mobile barcode reader in his camera phone has to simply scan the code to view the video.

In a release, Laura Marriott, chief executive officer of NeoMedia Technologies, Inc., said that, “We have always been impressed with the progressive and innovative methods the NCPC has adopted to help important cultural and social messages resonate with the public. The new IP Theft campaign really struck us as the perfect campaign to unleash the full potential of mobile barcodes and we are delighted that the NCPC has allowed us to participate and support them in delivering this high impact campaign.”

NeoSphere, a mobile barcode management and infrastructure solution from NeoMedia, used in the campaign highlight the ease of using mobile barcodes by brands who wish to link them to the mobile Web to further enhance the print or static media by making it more interactive while also improving the brand experience for its customers.

Robert D. Schultz, President of The CauseWay Agency, said that, “This is the first time we have ever created a mobile barcode enabled campaign, and we are excited to see the impact it will have on this important campaign. Using a mobile barcode to drive people from a print ad to online, will lead them deeper into the campaign and by connecting them to emotive video content we feel strongly that we will be able to get them to engage with the issue and bring to life the ramifications of IP theft and show that it’s not a victimless crime.”

He added, “This will definitely not be the last time we use mobile barcodes as a marketing tool for our clients and we’re looking forward to continuing to work closely with NeoMedia in the future.”

In other news, NeoMedia Technologies recently entered a partnership agreement with Global IP Law Group (giplg.com), an elite law firm focused on unlocking the financial potential of intellectual property (IP). The partnership aims at increasing Value of NeoMedia's Patent Portfolio which currently consists of over sixty issued and pending patents.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO, click here.

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Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Jennifer Russell