From the SIP Trunking Experts

January 19, 2012

Motorola Solutions Simplifies Retail Branch Office Communications

By Rajani Baburajan SIP Trunking Report Contributor

Motorola Solutions, a provider of mission-critical communication products and services for enterprise and government customers, announced the launch of NX Integrated Services Platform that simplifies the deployment and management of branch office networking and communications for retailers.

The solution, which includes NX 4500 and NX 6500, eliminates the need for multiple networking appliances and application servers at the branch offices, thus helping reduce the burden on IT staff and improving customer experience.

The NX 4500 is designed for small-medium branch offices and the NX 6500 for medium-large branch offices. Both allow retailers to dramatically reduce telecommunications costs with SIP trunking while still leveraging existing phones and wiring.

The platform consists of wired switch, wireless LAN controller, branch voice over IP (VoIP) communications, radio link for push-to-talk interoperability with two-way radios, text messaging and mobile extension of the PBX to WLAN and cellular.

The NX platform supports all of Motorola’s Total Enterprise Access and Mobility (TEAM) voice solutions, bringing telephony to mobile computers and wireless local area network (WLAN) phones, the company said. In combination with TEAM, customers can reach the right associate the first time, reducing call abandonment and hold times and increasing sales. It also cuts capital expenditures by up to 50 percent.

Motorola has designed the platform as an open, virtualized system that allows easy network and application extensibility depending upon the needs of the enterprise. The flexibility of the solution allows retailers to add functionality later when additional services are introduced, eliminating the need for individual servers for each new application.

“While budgets are tight, retailers should not have to add a lot of new hardware and systems along with more complexity and cost to keep up with new technology demands,” said Imran Akbar, vice president and general manager of Enterprise Networks and Communications at Motorola Solutions, in a statement. “Retailers are demanding simple, integrated, cost-effective services platforms like the NX Series.”

Motorola also launched the Proximity Awareness and Analytics Solution, which brings real-time data collection, analysis and visualization to Motorola’s industry-leading WLAN portfolio. The solution further enhances retailers’ abilities to offer personalized customer service, company officials said.

Proximity Awareness and Analytics Solution is driven by a software application which uses advanced analytics to enable real-time engagement based on information collected from WLAN infrastructure. It enables advanced retail applications such as real-time mobile offers for shoppers who opt-in, a virtual call box, and location-aware task management.

“Our Proximity Awareness and Analytics Solution delivers a new level of functionality for customers who can now benefit from the security, network assurance, advanced management and new proximity awareness capabilities of our centralized services platform,” said Todd Nightingale, general manager, AirDefense Solutions, Motorola Solutions, in a statement.

NX Integrated Services Platform will be available in April 2012. The Motorola Proximity Awareness and Analytics Solution is available now.

In other news, Motorola Solutions, Inc. recently announced that it successfully completed all sections of the Public Safety Communications Research Program (PSCR) LTE Demonstration Network Test Plan, Phase 1 in Boulder, Colo.

The results show that Motorola has completed basic functionality testing of its Public Safety LTE solution at the National Institute of Standards and Technology (NIST) facility and supports the work of the PSCR team.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO registration, click here.

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Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Jennifer Russell
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