This article originally appeared in the Jan. 2011 issue of INTERNET TELEPHONY
CIOs and IT managers are taking a critical eye toward infrastructure investments. I’ve spoken to a number of industry colleagues and they agree that while the economy has loosened things up somewhat, investments must first prove their worthiness in order to trigger the spend.
SIP trunking continues to be one of the best investments around. According to Infonetics Research, the adoption of SIP trunking services grew 200 percent worldwide in 2010, and the use of SIP trunking is growing. Cost efficiency is one key driver: by eliminating BRIs/PRIs, businesses can slash costs very quickly. The reduction in communications costs over time, from using VoIP instead of the PSTN, contributes to the rapid ROI that most companies see in six months or so.
Boosting productivity is another driver, and a strong one; streamlining communications between staff, or for contact centers using IM or presence with customers, or for uniting a global company with staff in various continents (Ingate is a good example) the increased efficiency from real-time communications is invaluable. My colleagues in Stockholm are available to videochat at the click of a button. And with a six-hour time difference between our U.S. headquarters and Stockholm, our presence application has become essential.
In 2012 there will be new issues to tackle in unified communications, including with SIP trunking:
· Microsoft Lync – SIP trunking is not natively compatible with Lync. An E-SBC can provide the TCP/IP to UDP conversion necessary to make it happen.
· Security – There will always be threats. Take an offensive position by protecting the network as well as the SIP or VoIP traffic.
· Think About Interoperability – There are many ITSPs today, and PBXs, and SIP phones and all kinds of great technology. Wise investments will handle the interop between whatever you have on the network today, and whatever you choose to purchase down the road.
Come to the free SIP Trunk-Unified Communications Summit at ITEXPO and learn everything you need to know on the what, why and how on these important topics.