SIP trunking is a technology that helps users to connect enterprise customer premise equipment (CPE) like Key Systems, TDM PBX, and IP PBXs. These CPEs will be connected to a service provider VoIP service for PSTN calling and value-added services. End-users derive the advantages of Hosted PBX features/functionality without immediately undergoing a transition to a fully hosted offering with the help of SIP trunking.
To explore the opportunities in this market further, BroadSoft, a provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol network, has introduced the upgraded version of its SIP trunking solution.
According to the company, the new service allows service providers to rapidly add in-demand unified communications (UC) and mobile applications to their SIP trunking offering. Because of this, service providers will have chance to considerably enhance the value of their SIP trunks and create enhance Average Revenue Per User (ARPU), the company stated in a press release.
“The competitive landscape for SIP trunking is pressuring current pricing and ARPU models, requiring service providers to offer more than basic access and dial tone capabilities," said Leslie Ferry, vice president marketing, BroadSoft. "By UC-enabling SIP trunks, BroadSoft's BroadWorks platform arms service providers with a suite of advanced UC services designed to meet the communications needs of an increasingly mobile workforce seeking to use these services on their smartphones and tablet devices.”
Recently, TMC reported that the company won First Place in BIG Idea Contest at CTIA Wireless 2012. She reported that Leslie Ferry, VP of Marketing for Broadsoft, told TMCnet in an interview that a large sector of the CTIA show is concentrated on user experience applications that facilitate mobile devices, a sector Broadsoft fits into well because of its UC suite and Broadsoft BroadTouch Business Communicator solution.