From the SIP Trunking Experts

September 28, 2012

SIP Trunking and the New Normal

By TMCnet Special Guest
Mike Gruszka, Director of Product Management, Broadvox

Today every business needs to work smarter, save money and remain flexible. At Broadvox, we call it “The New Normal.” The new normal demands technologies that can help you do more with less and still exceed customer expectations.


One technology that delivers on its promise of saving money and delivering flexibility is SIP Trunking. For those new to SIP Trunking, think of it as a smarter way to manage the phone lines for your business by sending voice calls over your existing broadband connection. SIP, which stands for Session Initiation Protocol, is a method of establishing phone calls from IP end points, such as PBXs, phones or software clients, over the Internet. Even traditional PBXs that only accept PRIs, or analog line connections, can take advantage of SIP Trunking through the use of an Integrated Access Device (IAD).


Switching to SIP Trunking will typically save most businesses a lot of money – up to 70 percent over traditional phone systems. This is accomplished through better cost management by consolidating your voice and data traffic over the same connection. By replacing your traditional phone lines, such as PRIs or analog lines, with SIP Trunking you can eliminate the costs of these additional circuits delivered to your office.


Additionally, SIP Trunks can be sold in increments of single concurrent call sessions. In this way, businesses can right size the capacity to make calls and save over the cost of a PRI with unused channels, which are sold in a fixed number of twenty-three voice channels. This flexibility and the scalable nature of SIP Trunking also allow businesses to expand or shrink capacity as needed.

SIP Trunking is just one example of how Broadvox is helping businesses adjust to The New Normal.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at ITEXPO. Follow us on Twitter.

Edited by Rachel Ramsey
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