Bandwidth, a preferred choice for innovative and scalable voice, 9-1-1 and SMS solutions, has announced a new wholesale and enterprise division.

The company has combined inetwork wholesale and SIP trunking businesses into a single entity, in response to the changing needs of its customer segments.

Thanks to the move, Bandwidth will now be able to expand its ability to support and help customers like Google, RingCentral (News - Alert), Marchex and Skype drive innovation.

“In looking at our business units, we realized there is a better way to give customers the breadth of services and increased level of attention they need,” said Chris Chuang, chief operating officer, Bandwidth, in a statement.

“The line between our wholesale and enterprise customers has blurred. With enterprise buyers becoming more sophisticated and our largest wholesale customers turning more frequently to using our APIs and end-user facing applications, it made sense for us to combine these businesses into a single division,” said Chuang.

“This single, combined entity will benefit our customers as we become better positioned to learn from and leverage the synergies across our wholesale and enterprise customer segments,” said Steve Leonard, EVP and general manager.

Leonard said the new business unit will continue to focus on supplying high-quality voice and emergency products, creating a robust suite of software automation tools while providing a superior customer experience.

The new Bandwidth Wholesale and Enterprise Division consists of more than 200 employees primarily located in the company’s Raleigh, N.C. headquarters, and a satellite office in Denver, Colo.

Earlier in February, Bandwidth announced that Republic Wireless implemented Bandwidth’s application programming interfaces (API) for real-time phone number ordering and management.

Access to APIs continues to be a driving force in the wholesale marketplace, eliminating the need for high-level technical expertise and allocation of resources to support phone number management for Republic Wireless, to focus on what it does best – returning value and control of the smartphone experience to its members.

With Bandwidth’s API, Republic Wireless’ customers can search and order a new phone number, as well as port over their existing number. Additional benefits of Bandwidth’s number management APIs ensure that costs remain low and back-office burdens associated with phone number management and upkeep are eliminated.