The SIP trunking market appears to be in a very interesting place at the moment, particularly in terms of SIP phones. This is because, while businesses have been discovering the many benefits of SIP trunking and adopting the technology at a high rate, the SIP phone market hasn’t quite scaled to match this demand.
In fact, a recent global SIP survey conducted by Eastern Management Group (EMG) of 17,000 information technology managers and vendors, found that the SIP phone space is wide open for new competitors. To put it into numbers, pretty much every region in the world has room for between two and four new phone manufacturers.
What’s crazier is that these hypothetical new SIP phone manufacturers can even expect to excel as the survey found that there are currently few SIP phone manufacturers with more than 10 percent market share in any region. In the U.S., for example, only three vendors — Polycom, Aastra and Grandstream — have at least 10 percent share, while in Canada there are two with this level of market share. In fact, no region has more than four vendors with 10 percent market share or greater.
According to EMG, every region in the world can easily support between four and six SIP phone vendors, each with a minimum 10 percent market share. In other words, it’s more than possible for new entrants to achieve this figure.
That said, of the more than 50 SIP phone manufacturers in the world, the majority have less than one percent share. In other words, new entrants will have to bring something new or significant to the tablet to really make an impact.
For example, embracing an emerging communications standard like WebRTC could be a good way to capture the market. Indeed, Ingate Systems has already experienced success with its WebRTC & SIP E-SBC PBX Companion. Meanwhile, open source PBXs and hosted PBX are major drivers of the SIP phone market.