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December 16, 2013

Fonality Corrects RingCentral Stats with 'Pants on Fire' Mini Campaign


By Rory Lidstone SIP Trunking Report Contributing Writer



Competition can get fierce in any market, but sometimes it seems the communications and technology spaces have taken being competitive to a new level. The new trend of ‘patent trolling,’ for example, shows just how far some companies are willing to go in order to get ahead of their rivals. Fortunately, this isn’t an article about yet another patent lawsuit, but something much less serious.


In this case, Fonality, a provider of business phone systems and integrated communications solutions meant to add value and improve profitability for growing businesses, has called upon its competitors to be a little more careful about checking their facts. In particular, the company called out cloud phone system provider RingCentral for a recent comparison chart it produced.

RingCentral’s product comparison chart apparently indicates that Fonality’s cloud-based offer doesn’t include free implementation, preconfigured phones, or 24/7 and premium support options. Fonality has stepped up to say that it does actually offer all of those as part of its cloud-based offering. The company added that it also throws in free voicemail boxes and conference calling — two features that were incorrectly categorized in the document as well.

Rather than just point this out, though, Fonality has decided to republish RingCentral’s comparison chart — with corrections, of course.

While Fonality has labelled RingCentral as having its ‘pants on fire,’ this is more likely to be a case of incomplete research than an outright attempt at fabrication. Fortunately, Fonality clearly has a sense of humor about the whole situation.

“We get that the market for business communications is very competitive, but there’s no need to make stuff up,” said Jeff Valentine, Fonality’s chief marketing officer, in a statement. “We love healthy competition and we certainly aren’t the best choice for every business, but let’s all go crazy and tell customers the whole story. We promise, they can make good decisions about who they do business with.”




Edited by Cassandra Tucker
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