From the SIP Trunking Experts

January 24, 2014

Easy On Hold Partners with OnSIP to Provide Content for Hold Time in VoIP Business Communications

By Ed Silverstein SIP Trunking Report Contributor

OnSIP is a business Voice over Internet Protocol (VoIP) phone service that provides more features and flexibility than traditional phone systems. It has met the needs of over 20,000 customers – many of whom were drawn by economical pricing. The company also provides a real-time communications platform, which is targeted to small- and medium-sized businesses.

In its latest move, OnSIP has named Easy On Hold (EOH) an official partner. It provides customized content for callers who are on hold, through streaming technology. The company provides music/messages for small-, medium- and large-sized businesses. In addition, EOH offers streamed ads and other kinds of information. Examples may include announcements about promotions or special events. Also, the company provides phone recordings, auto attendant, interactive voice response, voicemail greetings and web audio.

The partnership makes sense given current and predicted future growth in the VoIP communications market -- and the need to find original, engaging content when marketing to customers.

“We were approached by Easy On Hold with the idea to create a custom message on hold stream compatible with the OnSIP platform,” Robert Wolpov, OnSIP’s president, recalled in a statement. “Previously, our customers could choose from a finite selection of music. Now, they can use hold time to communicate important company information, promotions and special events, mixed with music. It's a high-end, on-hold experience; no other company is providing a streaming service like Easy On Hold.”

In addition, EOH founder Tim Brown explains that its audio files can be scheduled to play both at selected times and on select days. EOH sees hold time as an opportunity to meet marketing goals by brand positioning, educating customers, and selling products and services, according to a company statement.

“The traditional four-minute on hold loop, where several paragraphs are edited over one piece of music, is an outdated approach,” Brown explained in a statement. “Our service puts together a library of individual spots that can be told when to play and how often. You can schedule start and stop dates, too, so old content is never heard. Callers can also hear custom ‘good morning’ and ‘good afternoon’ greetings for a personalized on hold experience. The OnSIP customer won't need external on hold equipment. They'll just copy and paste their own unique URL stream into their account, and whenever they have a change in any of their content, we update the stream in real-time.”

OnSIP is interested in taking advantage of the latest in technology. For example, in November OnSIP was a silver sponsor of the TMC’s WebRTC Conference and Expo held in Santa Clara, Calif.

Edited by Cassandra Tucker
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