On Monday, BluIP announced that it had joined AT&T’s Partner Exchange program, making it an authorized reseller of some of the telecom’s networking and Internet solutions.
AT&T’s Partner Exchange is a program the company offers to resellers. To be in the program, they must handle support, designing the solution, credit and billing. AT&T in return, provides solutions for these resellers to offer their customers. VPN, Internet, Ethernet, cloud hosting, wireless and mobile device management are a few of the available services.
There are three different program levels in the Partner Exchange program: silver, gold, and platinum. Silver has a basic set of benefits like training, pricing, and support from AT&T. As you move up to the platinum program, better pricing is available and resellers have better access to support.
A look at solutions that Las Vegas-based BluIP, Inc. offers reveals a list of the latest technology found in many businesses today: hosted PBX, SIP trunking, Unified Communications, and Salesforce customer management. BluIP also has technology partnerships with other industry icons like Microsoft, Cisco, Broadsoft and Panasonic.
Interestingly enough, BluIP has its own program for resellers to offer its services. White Label partners offer cloud-based IP packages to the SMB market and can rebrand the solutions with their own name.
Reseller programs like the ones offered by AT&T and BluIP are pretty common. According to a 2013 report from Infonetics, the hosted PBX reseller market has a bright future, expected to grow to $75 billion by 2015.
As a large multibillion dollar Dow 30 company, AT&T is too big to develop customized solutions for all but the largest companies in the world, so the reseller programs that they have with companies like BluIP allow more widespread distribution of AT&T solutions. Resellers like BluIP are technologically savvy, but not to the point where they develop technology from scratch. The AT&Ts, Ciscos and Microsofts of the world have R&D budgets larger than many respectable companies.
These win-win relationships mean that it’s only a matter of time before POTS and traditional PBX systems are completely replaced by IP-based telephony.