Ifbyphone, a company that offers voice-based marketing automation, recently announced the availability of its Spring 2014 Release, a cloud-based call tracking solution. With features like geo-location call routing, live centralized call monitoring of sales agents and clickstream reporting, Spring 2014 Release allows companies to better monetize sales calls from smartphone users and manage the call activity of their own mobile salesforce.
Spring 2014 Release features upgraded SourceTrak capability that pinpoint which ads, search keywords, content, and campaigns are generating phone calls, opportunities, and revenue – and which aren’t. The solution also features geo-location call routing capability that locates the position of the caller and accordingly transfers the call to closest store, franchise, office or agent. The managers can also monitor agent’s call activity and can ‘barge in’ if the agent requires help.
“With this release, Ifbyphone continues to provide one-of-a-kind capabilities that marketing and sales professionals need to optimize lead gen and fuel revenue growth in a mobile world,” said Irv Shapiro, CEO of Ifbyphone. “Smartphones are a game-changer, and companies are now in a race to adopt solutions to not only analyze and understand the exact marketing source of each inbound call, but also route those calls to the right sales rep in the right location right away. This Ifbyphone release has exciting new functionality to help them do it.”
Meanwhile, Ifbyphone recently launched its Call Tracking and Phone Lead Management App on the Salesforce1 AppExchange, enabling businesses to measure and optimize marketing campaign ROI, generate more high-quality inbound sales calls and acquire more customers over the phone. Part of Ifbyphone's voice-based marketing automation platform, the app eliminates a critical blind spot for marketing and sales teams by automatically capturing previously unavailable lead source data for inbound calls, logging that information in Salesforce and displaying it to sales agents before they answer the call to improve conversation quality and conversion rates.