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Invoca's SIP Integration Provides Voice Intelligence Solution

SIP Trunking Featured Article

May 23, 2014


Invoca's SIP Integration Provides Voice Intelligence Solution


By Shamila Janakiraman
TMCnet Contributor

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Mobile search is more popular than desktop search owing to the increase in number of smartphones with sophisticated technology. More and more customers are responding to digital and offline campaigns with their mobile phones throughout the buying process.


As a result, the volume of inbound phone calls to companies is expected to shoot up becoming the most preferred channel of contact for marketers. Using SIP integration, companies will be able to layer voice intelligence to their cloud-based telephony infrastructure to enhance customer experiences significantly.

Now enterprise brands that are using Session Initiated Protocol (SIP) telephony applications will be able to integrate with Invoca’s platform to provide call tracking, call marketing automation, and voice intelligence features.

Invoca specializes in the delivery of cloud-based inbound call marketing technology. Invoca will layer its cloud-based call marketing technology on the SIP communications protocol that is in use with the enterprise brand.

The cloud-based Invoca platform delivers complete campaign management, clear attribution, practical analytics, and mobile optimization tools. Businesses can convert customers faster and also optimize spend across online, offline, and mobile marketing channels.

Large enterprises leverage SIP to handle high call volumes and provide a reliable and cost effective service. SIP ensures nearly 33 percent savings a year on telecommunications costs encouraging several companies to move their call infrastructure to the cloud by 2015.

Invoca’s SIP integration will enable enterprise marketers to derive maximum value from inbound calls. Invoca also announced the release of Invoca Signal, a new patent-pending voice intelligence technology.

Invoca Signal helps companies take suitable action after a thorough analysis of every voice interaction. Marketers will be able to get a complete picture of their inbound calls which will empower them to make optimum marketing decisions leading to better returns and improved customer experience.

Brand marketers using Invoca Signal can automate the next action by applying scoring techniques with valuable metrics and conversion data relevant to the marketer’s unique sales and marketing processes to an inbound call.




Edited by Maurice Nagle

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