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SIP Trunking Featured Article

August 12, 2014

ESI: Putting the Emphasis on Partner Success


By Eric Lebowitz
Digital Content Editor

Oftentimes, in the channel, the crucial relationship between the reseller and the end-user can get lost in the shuffle. But that connection is critical to the reseller’s viability, as it is built on consumer trust and helps build long-term loyalty with customers. With that in mind, above all else, Estech Systems Inc. (ESI) has one primary goal: to be the most channel-friendly provider in the communications products space.


Unlike other providers, ESI chooses its partners carefully, evaluating geographic proximity to currently productive Certified ESI reseller and limiting channel conflict in local markets as a result. The company itself sells only through the channel, meaning they never compete with partners. Above all, ESI prides itself on taking pressure off its channel partners by helping them expand their portfolio of offerings and allowing them to do business with customers easily and at a high level by offering services such as:

  • A dedicated regional sales representative focused for each partner
  • Dedicated partner support services
  • Access to ESI VoIP Network Assessments at a competitive rate
  • Competitive commissions and residual payments for the life of the customer
  • Marketing tools and programs to help you capture prospects and close deals quickly.

“We solve SMB business problems and make life easier for those companies, just as we’ve been doing for 30 years,” Shawn Guenther, director of product management for ESI told TMCnet during Editor’s Day on Monday at ITEXPO.

During his meeting with TMCnet, Guenther expressed excitement about his company’s Cloud PBX offering.  It launched in May and designed to offer a holistic solution for business communication, thereby letting channel partners focus on growing their own business. ESI Cloud PBX is VoIP-based and offers unique integrated features such as one-touch-call recordings, visual voice mail, conferencing, and unlimited local and long-distance calling plans.

One of ESI’s other major offerings is its SIP trunking, which Guenther said “offers SMBs the opportunity to reap the benefits of VoIP even if they’re not yet ready to move to the cloud.”  ESI SIP trunking gives businesses the ability to combine voice and data, get rid of all analog lines and cut monthly expenses by up to 50 percent without forfeiting their investments in existing on-premises hardware.

Guenther also expressed excitement about being at ITEXPO. ESI has attended the show previously and continues to return for the wide scope of topics and tracks covered at the event.

“ITEXPO is really where things are going,” he said. “There are a lot of conferences out there that deal with specific technologies or issues, but ITEXPO is an opportunity to see a more holistic view of IT and how all the services fit together.”




Edited by Maurice Nagle
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