From the SIP Trunking Experts

August 13, 2014

Vtech Seeks Service Provider Channel Partners for its SIP Phones

By Paula Bernier Executive Editor, TMC

Vtech Communications Inc. is at ITEXPO this week showing a variety of new products including the Eris terminal SIP phones, which it announced in February and launched in the May/June time frame; a line of SIP phones designed for the hospitality vertical; and a new wireless conference speaker phone for businesses called the Eris Station, which became available in the spring.

The company’s goal at ITEXPO is to recruit service provider channel partners for its SIP phones, said Graham Williams, a vice president at Vtech.

In a January article in INTERNET TELEPHONY magazine, Williams wrote: “The days of using plain old telephone service (POTS) in business communications are fading fast. Increasingly, SMBs are turning to SIP telephony to cut costs, simplify administration, unify communications and accommodate a more mobile workforce.”

The detachable microphones on Eris Station are great because they enable users to walk around, and they don’t have pesky wires that can create such havoc as knocking over the coffee cup on a user’s desk, Williams said, adding that this solution is getting positive reviews.

The Eris terminal SIP phones list for $80 to $160. The Eris Station lists for $599.

Vtech also sells the Eris Business System PBX, which launched last month.

The company sells its products through such distributors as Ingram Micro, Jenne, Synnex, and Teledy Dynamics.

Vtech is also now talking to partners in the retail channel, said Williams, to make sure its products are positioned well to be where they need to be to keep up with where retail is going in the next 5 years and beyond, Williams said. He added that Vtech’s retail division a couple years ago began offering its baby monitors via the online sites of popular retailers; Vtech is now No. 1 in the baby monitor space online, and is now taking those products to brick-and-mortar retail locations.

The company also recently created a new division called Vtech Connect, which will sell such products as IP cameras, and phones.

Edited by Maurice Nagle