Who needs an expensive, complicated PBX (News - Alert)-based phone system when you can get all the same functionality in one reasonably price wireless PBX? The answer is pretty much no one, and NetGen Communications, a spinoff of longtime FoIP company Commetrex (News - Alert) Corporation, is banking on that.

The company recently rolled out its WROC 2000 series of wireless VoIP-based PBXs and showed them off at ITEXPO (News - Alert) Miami 2015. Peter Bernstein, senior editor of TMCnet.com, sat down with Michael B. Coffee, CEO of NetGen, to discuss the company’s unique offerings.

According to Coffee, the product responds to the “fabled BYOD needs of the millenials,” but it also goes beyond that to offer so much more, and all for $300 out of the box. The WROC 2000 series provides 10-ports with support for 3G, 4G and LTE (News - Alert) wireless connectivity and also acts as a WiFi hotspot. The device can be used for quick and easy wireless build out in multi-tenant setups, but can double up as a WAN access point. In other words, the solution offers an incredible bang for your buck.

“I can’t figure out an endpoint that it does not support,” said Coffee. “Analog phones, fax, IP phones, softphones, your smartphone. With the auto attendant capability of the product, you can give your customers one number and it will route it to your smartphone, wherever you are, anywhere on the globe.”

The usage cases for a wireless PBX are many, ranging from offering multi-line connectivity right in your home to bank branch offices, warehouses and for use in disaster recovery plans. Service providers can market the offering in a variety of ways, targeting the digital home and a wide range of business applications.

“Often businesses like that need some special functionality and this product has a RESTful API that is open to the channel giving the channel an opportunity to solve unique problems, to address the so called longtail of demand,” added Coffee.

The WROC series also offers optionally apps like voice mail, call detail recording and contact center functionality. The 2000 models can support 10 stations and eight simultaneous sessions. And if you need to go bigger, the 3000 series supports up to 40 SIP trunks and 40 stations, all with the same open RESTful web APIs and compatibility.