Facilities-based VoIP service provider Endstream Communications (News - Alert) was at ITEXPO Miami last month promoting its new SMS network and related services. Endstream CEO Erik Levitt spoke on camera with TMC’s Erik Linask (News - Alert) to provide details.
Endstream, which has been building its SMS network for about a year, completed that build earlier this year. As of last month, said Levitt, Endstream was in the process of turning up its more than 70 interconnects globally.
Starting this month Endstream expects to make available to its retail customers message origination and termination from its DID product. Message origination to all DID customers should become available from Endstream in the March to April time frame, Levitt told TMCnet. And message termination, to launch in March or April, will address Canada, India, Israel and the U.K. Another 70 countries will be supported by Endstream’s message termination service beginning at the end of the year.
Endstream also expects to add MMS services to its product portfolio later this year, Levitt said adding end user equipment has limited MMS support on the landline side at the moment. The company also is working with various partners to bring to market solutions to help customers manage large scale texting and messaging, he said, and it expects to deliver “consumer behavior-type” products somewhere in the second to third quarter time frame.
Service assurance is one differentiator Endstream offers with these new messaging services, said Levitt. In some cases with other providers, he said, delivery of bulk messaging may be forged, so users believe they sent a message and it was delivered to the end user when it was not. Another potential problem with messaging is that in some cases messages look like they’re from someone other than the originating party. But Endstream makes sure all its customers’ messages are delivered and appear as its clients intended.
Edited by Maurice Nagle