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March 27, 2015

Business VoIP Gets a New Player in Canadian Firm bluArc


By Steve Anderson
Contributing TMCnet Writer

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Doing more with less is a long-held principle of business, and phone service isn't any difference. Indeed, businesses are turning to voice over Internet protocol (VoIP) service to get more service out of the same amount of cash spent monthly, or even less, and discovering that VoIP has a lot to offer. That's where Canadian firm bluArc comes in, and adds a new offer to its already extensive lineup: business VoIP service.


It's already said that bluArc is the number one firm in Canada when it comes to hosted business phone and Internet service provision, and now, it's out to take the top slot in a whole new market. That's a tall order, but bluArc has plenty of points that recommend it for the leadership role in business VoIP as well with its new service, known as openConnect.  The openConnect service works with a wide array of devices, starting with desk and cordless phones and legacy devices—including things like postage machines and credit card readers—to even mobile devices, ensuring the best range of potential solutions work with openConnect.  Reports also suggest that bluArc recently joined in with CounterPath to offer a line of softphones that work with openConnect.

Perhaps the most interesting part of bluArc's openConnect system is that users can build a quote based around the number of extensions desired, phones desired, and the features desired in the overall package. For instance, an office looking for 20 extensions, using standard phones and all available features—which include faxing services, conference calling, call recording, call attendants, and guarantees for both quality and uptime—would pay $579.00 monthly for service, according to the quote forms.

That's a pretty good offer indeed, but what's interesting here is that this is the first time that bluArc has advanced into the business VoIP field. Jay Swayze, bluArc's president and CEO, notes that bluArc had previously avoided VoIP technology specifically because its solutions were based on hosted business phone models thanks to both the issues associated with VoIP and the comparatively new nature of VoIP as a whole. But with the kinks worked out of the technology—as evidenced by the sheer range of its use—the time was right for bluArc to step in and provide the best in technology in the business VoIP field.

Screenshot of online quote from bluArc for business VoIP service

VoIP is still a comparatively new technology, but in the short time it's been around, it's distinguished itself as a tool that can provide just as much, if not more, service as a standard phone service. Indeed, just looking at bluArc's options makes it clear that this service has come a long way and done plenty in the meantime. Its array of services should make it a match for most any competitor around, and given bluArc's history in development, even where it falters in terms of competitive offering, it shouldn't be long before bluArc brings in the necessary features to make it a match for any firm's offerings.

Only time, of course, will tell just how well bluArc can do in the field. But it's certainly got quite a bit to offer, and it wouldn't be out of line to see this company take right off and do well despite its own comparative newness to the field.




Edited by Dominick Sorrentino
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